Teeth Straightening
Teeth Whitening
Updated on November 24, 2023
13 min read

Snow Teeth Whitening Review

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Snow® At Home Teeth Whitening Kit Review 2023

If you’re in the market for teeth whitening, chances are you’ve heard of Snow®. The brand has skyrocketed since its start in 2017 to an authority on all things teeth whitening. 

Snow Lifestyle 1
NewMouth / Erika Veurink

Leading with blue light technology, the brand promises visible results for a fraction of competitors’ prices, all while prioritizing those with even the most sensitive teeth. 

IngredientsHydrogen Peroxide, Carbamide Peroxide, Sodium Bicarbonate, Deionized Water, Peppermint Oil
How Long to UseOnce a day for 21 days
Sensitivity LevelSlight

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What’s Included

Snow Teeth Whitening Kit Product Shot

Every Snow Teeth Whitening Kit includes:

  • Two whitening serum wands
  • One extra-strength whitening serum wand
  • An LED blue light-wired mouthpiece
  • An adaptor that suits several devices for power
  • A shade guide

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How To Use the Snow® At Home Teeth Whitening Kit

Before you use Snow teeth whitening, start your whitening process by brushing thoroughly for two minutes. Afterward, follow these instructions:

  1. Remove the Original LED whitening mouthpiece with its adaptable input cords. Set to the side after locating the power source.
  2. Remove a single wand of whitening serum, twist the bottom three or four times, and then paint the teeth in a stroke similar to painting nails.
  3. Place the LED mouthpiece in your mouth for the desired time, ranging from 10 to 30 minutes. 
  4. Rinse mouth and mouthpiece with water. Repeat the process as often as daily, if preferred. 

Snow’s products are safe for dental restorations, including fillings, veneers, crowns, bridges, and implants. But keep in mind that restorations will not whiten. 

Is Snow Teeth Whitening Safe to Use?

Snow's teeth whitening kit is safe to use. However, they don’t recommend leaving the treatment on for over 30 minutes daily.

Teeth whitening is generally considered a cosmetic procedure. Therefore, whitening products may not be subject to FDA approval. However, people can protect themselves by following manufacturers' directions and talking to their dentists.

If you have damaged or sensitive teeth, you may need to talk to your dentist before trying any teeth whitening product. You can also ask them for recommendations.

Snow® At-Home Teeth Whitening Kit Ingredients

Snow's whitening serum relies on safe and effective ingredients whose effects are enhanced through blue light technology. Hydrogen and carbamide peroxide are trusted whitening ingredients that deliver variable results depending on several factors.1,2

In addition, the kit's serum contains sodium bicarbonate, also known as baking soda. This naturally abrasive ingredient removes coffee, soda, and wine surface stains.

However, baking soda can be too abrasive for some teeth, wearing away precious enamel. This ingredient is best used in moderation.

Peppermint oil is included to improve the taste and smell of the whitening kit naturally. This additive avoids pesky chemicals that might otherwise interact with the hero ingredients that make this kit popular.

Snow Lifestyle 2
NewMouth / Erika Veurink

How Does Snow Teeth Whitening Work?

The Snow teeth whitening kit has a serum that acts as a whitening gel. It helps remove teeth stains so that you can achieve a brighter smile. After applying the serum, you use an LED light to activate the gel, accelerating the whitening process.

According to a study that evaluated the effects of LED light on teeth whitening, effects are most noticeable upon first use versus over a sustained period.2 With this in mind, whitening the day before an event is best for vibrant results. 

Another study points to how hydrogen peroxide interacts with sodium bicarbonate to promote teeth whitening. The combination is especially effective at removing surface stains on the exterior of teeth.3

My Experience

I used the Snow At-Home Teeth Whitening Kit three times, and the results were visible after my first 10-minute session. The images below are the before and after of my smile. 

Image of Erika's Teeth before Snow Treatment
NewMouth / Erika Veurink
Image of Erika's Teeth After Snow Treatment
NewMouth / Erika Veurink

Mouthpiece and Serum

As with most whitening kits, Snow advises brushing teeth before applying whitening serum. I brushed for two minutes before removing the whitening pen and mouthpiece from the kit. Snow advises usage from 10 to 30 minutes and as frequently as once a day for expedited results. 

The blue light mouthpiece comes with multiple adaptors that plug into various devices. I plugged the mouthpiece into my phone and set a time for 15 minutes. Unlike other devices, this at-home whitening kit doesn’t shut off automatically. It must be unplugged from the power source. 

The mouthpiece doesn’t have a ridge for teeth to rest comfortably on and is quite round. Despite the slight discomfort, I committed to the allotted time. Then, I rinsed my mouth, rinsed off the mouthpiece, and dried it before placing it back in the box. 

Side Effects

Though Snow formulates its products with sensitivity in mind, I noticed an increase in tooth sensitivity when I used the product too close in succession. Taking a break for a few days and keeping sessions to 10 minutes helped prevent sensitivity. 

Snow Lifestyle 3
NewMouth / Erika Veurink


This whitening kit has a helpful shade guide to back up the gradual whitening effects. Matching your teeth’s natural shade is an essential start. From there, track your progress gradually.

After using it three times, I saw my teeth lightened by two shades. 

Using the whitening solution too often created the slightest bit of sensitivity in my teeth, so I’ve since adjusted to whitening once a week. This ensures the color of my teeth stays relatively the same.

Results were visible after my first 15-minute session with the whitening kit. The brand encourages users to test different durations between whitening to find what feels best for their teeth.

Overall Value

Before trying Snow’s Teeth Whitening Kit, the edges of my bottom teeth appeared a little yellow from coffee and tea consumption. I was very satisfied with the brightness I saw after only three uses. 

As far as cost per use, Snow’s At-Home Teeth Whitening Kit comes out to less than $2 per whitening session, a steal compared to other at-home kits. Being able to start whitening without locating batteries was also a plus.

Pros and Cons

After using the Snow whitening kit, here’s what I think about the product:

What I like:

  • Easy to use – Using the whitening kit is pretty straightforward. The directions that come with the kit are very helpful and easy to follow.
  • Customizable based on needs/timing – Depending on how bright you want your smile to be, you can adjust your frequency of use.
  • Simple clean up – There’s no messy equipment to clean up after using the kit.

What I didn’t like:

  • Caused minor sensitivity – Using the kit made my teeth more sensitive, so I probably won’t use it as often anymore.
  • Thirty minutes per day for maximum results felt impractical – I didn’t really have 30 minutes a day to spend on teeth whitening. I’ll only use the product once or twice a week if I were to continue using it.

What Customers Are Saying

We also checked customer feedback as part of our Snow teeth whitening review process. The brand has a 4.65 out of 5 stars rating on the BBB website.

This means many customers recommend Snow teeth whitening because of their stellar customer service. Here are some other reviews for the Snow teeth whitening kit:

  • Customers have good experiences with the product’s effectiveness, noticing excellent results with minimal sensitivity
  • Many commend Snow’s customer service since they can quickly respond to inquiries 
  • Certain customers encountered issues with the blue light tool not functioning properly
  • Other people find the kit to be expensive, which can hinder them from receiving treatment

While shopping on a budget, those looking for a sustainable solution to their whitening needs should consider Snow. It’s especially great for those looking to incorporate a daily routine before an event.

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Other Products From Snow

Here is an overview of five other popular products from Snow:

1. 2nd Generation Wireless Teeth Whitening Kit


Snow Wireless Whitening Kit (2nd Gen) is the re-engineered version of the first wireless system. They claim it’s easier to use and offers professional-level whitening in minutes.

The new wireless and water-resistant teeth-whitening mouthpiece accelerates each session for stronger, longer-lasting results. It can be used in the shower if you are in a hurry.

The LED device also has two different light modes. The first is the blue light whitening option, and the second is the dual-light option (red light for gum health). 

The serum is enamel-safe, vegan, gluten-free, and cruelty-free. You can expect dramatically whiter teeth after just 21 days of use (9-minute application).

This system is also safe for braces, veneers, crowns, bridges, and sensitive teeth. It also offers a completely effortless, hands-free whitening experience. No phone or app is required.

What’s included in the kit:

  • One LED activating light (100% safe) and charger
  • 75+ treatments 
  • Self-sanitizing charging case (cordless charging)
  • Water-resistant feature
  • Dual-light therapy
  • Medical-grade silicone mouthpiece 
  • Two strengths of whitening serum 
  • Luxury travel case
  • Desensitizing serum
  • 5-year warranty

2. Advanced Wireless Teeth Whitening Kit


This wireless teeth whitening kit from Snow uses dual-light therapy. It includes blue light for whitening and red light for gum support.

The serum is enamel-safe, vegan, gluten-free, and cruelty-free. The LED mouthpiece enhances the serum for longer-lasting results.

This device is also water-resistant, making it ideal for those with busy lifestyles. You can even shower while whitening your teeth.

What’s included in this Snow teeth whitening kit:

  1. A wireless and water-resistant LED accelerating mouthpiece for hands-free whitening
  2. Two teeth whitening wands
  3. One extra strength whitening serum for quicker results
  4. 5-year warranty
  5. 75+ treatments
  6. Blue and red light therapy settings

3. Snow Teeth Whitening Toothpaste 

Snow Teeth Whitening Toothpaste

Get whiter teeth with Snow Whitening Toothpaste. This toothpaste offers professional teeth cleaning without the added chemicals.

Brushing with this toothpaste once or twice daily is a great addition to your LED whitening routine. 

Snow's whitening toothpaste took 17 months to develop the perfect formula and includes the following features:

  • Two flavors for the morning and evening
  • Enamel-safe ingredients
  • Results guaranteed
  • Fluoride-free
  • Sulfate-free
  • Cruelty-free
  • Designed for sensitive teeth

4. Magic Teeth Whitening Strips

Magic Teeth Whitening Strips

Snow's Magic Teeth Whitening Strips offer a new way to whiten teeth at your convenience. The strips are a thin film designed to be easy to use and almost undetectable.

The strips are designed to dissolve after 15 minutes of use. They also use a patented P3 Technology®, which makes the strips more effective than other whitening strips on the market.

Its product features include:

  • 28 whitening strips per pack (14 sessions)
  • Antibacterial ingredients freshen breath
  • Enamel-safe
  • Safe for sensitive teeth and gums
  • Noticeable results after three uses

5. Arctic Frost Teeth Whitening Mouthwash

Arctic Frost Teeth Whitening Mouthwash

Snow's award-winning mouthwash doesn’t contain harsh ingredients like alcohol, which can cause a burning sensation in the mouth. Instead, it's formulated with natural ingredients.

Based on our research, the Arctic Frost Teeth Whitening Mouthwash has an advanced formula that addresses external stains on the teeth.

This natural teeth whitening product's features include:

  • All-natural ingredients
  • Aloe vera for a soothing effect
  • Natural mint for fresh breath
  • Alcohol-free
  • Paraben-free
  • Sulfate-free
  • SLS-free

Snow Teeth Whitening

Snow Whitening 1

Snow® Teeth Whitening offers a straightforward and less painful whitening experience. 

Rating by Erika Veurink

Overall Value
Ease of Use
Customer Service

According to Dental Advisor, 80 percent of dentists would recommend Snow Teeth Whitening to their patients. The kits have been shown to lift stains caused by smoking, coffee, soda, wine, and tetracycline (antibiotics that can cause yellowing).


Why Trust Our Review of Snow Teeth Whitening?

1. Teeth Whitening Experts

NewMouth is a leading and trusted online resource for dental information, including professional and at-home teeth whitening, how they compare, safety, and what to look for in products. 

We have a dedicated team of medical writers, expert researchers, licensed dental professionals, and medical reviewers who create and oversee every content published on our site. 

Our goal is to provide credible, accurate, and up-to-date content that is free and accessible to everyone looking for dental care. 

2. Extensive Research and Testing

We determined Snow as the best overall for at-home whitening by:

  • Comparing the Snow teeth whitening system to dozens of other brands, including pricing, results, upkeep, ease of use, safety, ingredients lists, return policy, and more
  • Talking to industry experts about at-home whitening, including Snow itself
  • Reading through thousands of Snow teeth whitening reviews from multiple sources
  • Conducting 30+ hours of research on the effectiveness of at-home whitening, ingredients, safety, and bleaching agents
  • Having three writers test out Snow’s Teeth Whitening kit (they all experienced minimal sensitivity and thought the kit was effective and easy to use)

3. Comprehensive Review Process

After extensive research and product testing, this article also underwent an intensive review process:

  1. The article was reviewed and fact-checked by two in-house editors 
  2. One of our in-house dentists reviewed the article for accuracy 
  3. The article is updated and reviewed again every month to ensure pricing, product details, and other specs are up-to-date


Snow's teeth whitening kit is an excellent choice for anyone looking to whiten their teeth at home. Their products are easy to use and offer noticeable results after just a few uses. 

However, remember that whitening your teeth is not a one-time event. It takes regular maintenance and upkeep to ensure lasting results.

You should also remember the possible side effects of this product. It's best to consult your dentist before using it for your safety.

Frequently Asked Questions

Does Snow's whitening kit cause sensitivity?

Snow Teeth Whitening causes minimal sensitivity due to the peroxide and baking soda ingredients. However, it does contain potassium nitrate to reduce discomfort.

Can I whiten my teeth with fillings or other restorations?

Yes, these products are safe to use on all dental restorations.

What is the risk of LED lights on mouth cancer?

An LED light does not lead to the mutation of cells or raise the risk of cancer. LED speeds up the whitening reaction without the risks of UV light.

What is the desensitizing serum, and how do I use it?

The desensitizing serum is ideal for people who have extra sensitive teeth. It also strengthens enamel and returns minerals and vitamins to teeth. 

If you have sensitive teeth, apply the serum 15 minutes before starting the session. Rinse and proceed with the whitening treatment. It can also be used after the whitening session. You don't have to rinse it out.

How long do I have to wait to eat after whitening?

Wait about an hour to eat after using Snow's whitening kit. Snow also recommends whitening your teeth before bed.

Are Snow's whitening products enamel-safe?

Yes. Snow teeth whitening products are enamel-safe when used as directed. To prevent enamel erosion and irritation, do not overuse the products.

What is Snow’s shipping policy?

If you spend more than $99, you’ll receive free shipping (the U.S. only). International orders require a small shipping fee.

After you place your order, you’ll receive the kit within six business days (up to two weeks for international orders).

Snow also offers priority shipping, where you can expedite the product within three days.

What is Snow’s return policy?

If unsatisfied with the kit, you can request a refund within 30 days of purchase. You'll have to send the product back to get a refund.

Is Snow FDA approved?

Snow, like most other whitening products, is not FDA-approved.

Last updated on November 24, 2023
6 Sources Cited
Last updated on November 24, 2023
All NewMouth content is medically reviewed and fact-checked by a licensed dentist or orthodontist to ensure the information is factual, current, and relevant.

We have strict sourcing guidelines and only cite from current scientific research, such as scholarly articles, dentistry textbooks, government agencies, and medical journals. This also includes information provided by the American Dental Association (ADA), the American Association of Orthodontics (AAO), and the American Academy of Pediatrics (AAP).
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