Updated on February 22, 2024
11 min read

My Experience Using SNOW LED Electric Toothbrush

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My Experience Using SNOW LED Electric Toothbrush

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The SNOW LED Electric Toothbrush comes from SNOW Cosmetics LLC, a U.S. company known for its high-tech whitening kits. It promises a “whiter smile after every brush.”1

The SNOW LED Electric Toothbrush received notable recognition, including:

  • A 2022 NEW BEAUTY® Award
  • Praise from Forbes and The Zoe Report
  • An A+ rating from the Better Business Bureau2

I chose this toothbrush for various reasons:

  • It’s a popular option with a reasonable price
  • It has an LED light integrated within the brush head (a feature that similarly priced electric toothbrushes lack)
  • I wanted to see how the LED light would affect the toothbrush’s whitening capabilities
  • I wanted to compare it to other electric toothbrushes I’ve used

After using the SNOW LED Electric Toothbrush, I found it easy to use but with a slight learning curve. It was also effective in removing plaque.

I’m still skeptical about the blue LED light’s impact on whitening my teeth, but my teeth feel cleaner after brushing. This electric toothbrush feels well-built, and ordering replacement brush heads was easy with SNOW’s Subscribe & Save option.

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Deep Dive into the SNOW LED Electric Toothbrush

The SNOW LED Electric toothbrush has two LED brushing heads, one already installed on the base. It emits 30,000 vibrations per minute and a bright LED light that isn’t overpowering to the eyes.

Compared to other electric toothbrushes, its noise is more tolerable, and the head resembles the size of a manual toothbrush. The larger and broader bristle area makes it easy to reach my back molars without bumping the electric toothbrush against my teeth.

Aside from the two toothbrush heads, you’ll also receive a charging base and adapter. This LED electric toothbrush has a slim base with a raised section that aids grip.

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How the Toothbrush Works

To turn the SNOW LED Electric Toothbrush on, simply push the button featuring a large snowflake. To turn off the toothbrush, simply hold the snowflake button down longer.

I noted that this electric toothbrush doesn’t have pressure sensors. Quickly press the snowflake button to switch modes, indicated by the small lighted dots below it.

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Timer and Brushing Modes

The SNOW LED Electric Toothbrush has a built-in Smart Timer that automatically shuts off after 2 minutes. The 30-second intervals, spaced by a 2- to 3-second pause, indicate how long you should spend on one quadrant of your mouth.

Within the colored section of the brush handle, you can see each of the four brushing modes listed. The brushing modes include: 

  • Clean — In this mode, the blue LED illuminates bristles that vibrate in a singular direction, similar to what you’d find on a standard electric toothbrush. 
  • White — The LED electric toothbrush emits a higher-pitched tone. The bristles also flare out at the top and bottom to disperse the vibrational energy. 
  • Polish — Pitched slightly lower in tone, this brushing mode features bristles that move rapidly back and forth between flaring out and remaining in the clean position.  
  • Sensitive This mode is unmistakable in the pitch variance, moving from high to low every few seconds. Again, the bristles vibrate back and forth between flared and relaxed. 

I found that the “sensitive” mode wasn’t as effective in removing plaque as the “clean” mode. I have sensitive teeth, so I typically start with this mode to adjust. However, the SNOW LED Electric Toothbrush bristles are soft enough to make using the “clean” mode less painful than other electric toothbrushes.

The SNOW LED Electric Toothbrush remembers which mode you were in before you turned it off. If you turn the toothbrush on in “polish” or “sensitive” mode, it takes about 3 to 4 seconds for it to change from the “clean” mode vibrational pattern to the correct one. If you don’t want to wait, you can just push the button to return to that mode, but I didn’t find this an issue.

Battery Life

Similar to many other electric toothbrushes, you can charge the SNOW LED Electric Toothbrush via a USB connection or standard wall plug via the included adapter. The toothbrush has an indicator light that glows green or red depending on the battery status.

  • Solid green ⁠– Appears during use and when charged
  • Red – The LED electric toothbrush needs charging
  • Green flashes – the toothbrush is charging

The SNOW LED Electric Toothbrush’s battery requires 12 hours to charge fully. SNOW’s owner manual recommends charging the battery entirely if it’s the first time you use it or if you haven’t used the toothbrush in 3 months.

At full charge, the battery lasts for 4 weeks or more. My SNOW LED Electric Toothbrush was fully charged out of the box, so I didn’t have to charge it for a week or two after it arrived. Flipping through the various modes to demonstrate the different bristle actions didn’t drain the battery as much as I expected.

I found it easiest to keep the LED electric toothbrush plugged into the charging dock overnight to sustain the battery charge. The charging dock is small enough to fit in the palm of my hand.

Waterproof Feature

The SNOW LED Electric Toothbrush base is IPX7-rated to withstand up to 1 meter of water for 30 minutes. The top of the electric toothbrush base is smooth and features a small hole for the brush head mount post. The brush head also features a small hole, making it easy to dry both after brushing.

Whitening Results

I’ve always associated powerful UV lights with professional teeth whitening procedures, but I was skeptical at how effective an LED light would be in whitening my teeth.

After using the SNOW LED Electric Toothbrush for a few days, I remain skeptical about using blue LEDs to whiten my teeth. My teeth looked whiter and felt cleaner, but I wouldn’t say the blue LEDs significantly impacted this result. Many other customer reviews echoed my thoughts. 

Is the SNOW LED Electric Toothbrush Worth the Price?

Based on my experience with the SNOW LED Electric Toothbrush, the sale price of $99 is closer to what I’d feel comfortable spending versus the full price of $149.

The SNOW LED Electric Toothbrush feels well-built and is effective in removing plaque. However, I don’t think the LED light’s uncertain effectiveness warranted a price increase.

Pros and Cons of SNOW LED Electric Toothbrush

The toothbrush has many pros, which include:

  • Premium packaging
  • Quality products
  • Soft bristles
  • Multiple brushing modes
  • Pleasant sound during brushing 
  • Only requires a slight learning curve to operate
  • Long battery life means I don’t worry much about plugging it in constantly
  • Affordably priced amongst its competitors
  • Effectively removes plaque to reveal whiter teeth

However, in my experience, it also has some features that present as cons. These include:

  • The lower location of the power button makes it difficult to change modes while brushing
  • Lack of pressure sensors makes it easy to brush too aggressively
  • The blue LED light’s effectiveness is still in question

If you’re looking for an electric toothbrush that doesn’t require an extra whitening routine, the SNOW LED Electric Toothbrush could be the one for you.

You can also easily pair it with several of SNOW’s additional whitening products for a comprehensive oral care routine.

How to Buy the SNOW LED Electric Toothbrush

SNOW offers the Subscribe & Save program that saves you 15% off every order of replacement brush heads. You can select the following brush head amounts to be delivered every 2, 4, or 6 months:

  • 2-pack
  • 4-pack
  • 12-pack

Each brush head lasts 3 months. You’ll be set for the year if you order a 2-pack every 6 months.

You can also purchase the SNOW LED Electric Toothbrush in the following colors:1

  • Polar Blue  
  • Mediterranean Sky Blue 
  • Sea Breeze Green
  • Coastal Sunset Pink

My SNOW LED Electric Toothbrush came in Mediterranean Sky Blue. The color seems to fit well with the snow theme. Except for the Polar Blue color, the remaining colors are more pastel.

SNOW Confidence Club

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You can subscribe to the SNOW Confidence Club.3 This membership gives you $20 off the LED electric toothbrush and a free first shipment of SNOW Whitening Toothpaste and Magic Teeth Whitening Powder®.

This subscription costs $29.99 (plus tax and shipping). It includes:

  • SNOW Whitening Toothpaste
  • Magic Teeth Whitening Powder®
  • SNOW LED Electric Toothbrush for $79

The company delivers these products every 45 days to replenish your oral hygiene supplies.

SNOW Subscription Cancellation

You can edit, skip, or cancel your subscriptions anytime. There are various ways to contact customer service, including:

  • Phone – 1-800-743-8175
  • Email – support@trysnow.com
  • Chat – Contact a representative on their website

Customer service hours are Monday through Friday, 9 a.m. to 5 p.m. Mountain Standard Time (MST). You should receive a response within 24 to 48 hours.

Shipping and Returns

SNOW ships from Arizona and Pennsylvania. Per the website’s estimates, most orders arrive within 7 to 10 business days.

The SNOW LED Electric Toothbrush arrived safely in a well-packaged, premium magnetic-closure box. This electric toothbrush has a 2-year manufacturer’s warranty and a 30-day Money Back Guarantee.1 

If you need to return your SNOW LED Electric Toothbrush, visit the Returns Center on SNOW’s website first.4 You can print a shipping label and receive an email when your return is received. Most refunds appear within 5 to 9 business days.5 You can also exchange your item via a similar process.

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My Comparison: SNOW LED Electric Toothbrush vs. Other Brands

The SNOW LED Electric Toothbrush competes with several other affordable electric toothbrushes. It is by far the most expensive of these competitors but one of the few to offer a subscription service.

Here is a comparison between the SNOW LED Electric Toothbrush and other brands:

SNOW LED Electric ToothbrushPhilips Sonicare ProtectiveClean 4100Philips OneOllie SmartClean SonicFairywill D7 Sonic SNOW LED Advanced Whitening Electric Toothbrush 
Price $1491$49.966$39.957$76.958$30.999$22910
Subscription option Confidence ClubNo YesNo NoConfidence Club
Brushing modesClean, white, polish, sensitiveTwo intensity settings One Clean, white, polish, massage, sensitive White, clean, sensitive, polish, massage Clean, whiten, gum care, whiten + gum care 
Vibrations per minute 30,00031,00013,00031,00040,00030,000
Battery life4+ weeks2 weeks4 weeks6 weeks 7+ weeks 4+ weeks 
Available colors Polar Blue, Mediterranean Sky Blue, Sea Breeze Green, Coastal Sunset Pink Black, Deep Pink, White Shadow, Snow, Shimmer, Sage  White, Black Black, Pink, White Black 
Waterproof rating IPX7 ratedIPX7 ratedNo IPX7 ratedIPX7 ratedIPX7 rated

SNOW also offers the SNOW LED Advanced Whitening toothbrush, which is $80 more than the basic electric toothbrush. This premium model features:

  • Slightly different cleaning modes
  • A trio of blue, red, and purple LEDs
  • A sleek travel case that doubles as a charger and holds two brush heads
  • Compatible with tongue cleanser and face-washing brush attachments
  • Exclusive black color 

Both models pale in comparison to the Fairywill D7 Sonic Electric Toothbrush, which boasts 40,000 vibrations per minute and a battery that can last up to 50 days. This affordable electric toothbrush features similar modes to its competitors at a fraction of the cost of the SNOW LED Electric Toothbrush.

Do LED Electric Toothbrushes Really Work?

SNOW states its electric toothbrush contains blue LED light for whitening support.1 Several studies had varying results regarding the use of blue LEDs to whiten teeth:

  • LED toothbrushes can reduce gingivitis-causing bacteria11
  • Blue LED lights reduce plaque, but no more significantly than normal brushing12
  • Blue light accelerates the whitening process when hydrogen peroxide is the main ingredient in toothpaste13
  • Blue light has an antibacterial effect that lowers enamel thinning14 

This evidence doesn’t necessarily support using blue LEDs to whiten teeth unless you use toothpaste with hydrogen peroxide that activates under this light. Even then, you’re still not getting the whitening power you would with professional teeth whitening treatments.

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Where to Buy SNOW LED Electric Toothbrush 

You can buy the SNOW LED Electric Toothbrush directly from SNOW’s website or at the following retail stores: 

  • Amazon 
  • Target 
  • Bed, Bath & Beyond
  • Walgreens
  • Best Buy
  • Neiman Marcus

Common Questions about Snow LED Electric Toothbrush

Where can I buy replacement heads for the SNOW LED Electric Toothbrush?

You can purchase SNOW LED Electric Toothbrush replacement heads from SNOW directly.15 If you sign up for the Subscribe & Save plan, you save 15% on packs of 2, 4, or 12 brush heads. You can also have SNOW deliver your brush heads every 2, 4, or 6 months. 

Is it safe to use blue LED light to whiten my teeth?

Yes, you can safely use blue LED lights to whiten your teeth. The LED is low-intensity and doesn’t harm your gums or teeth. Instead, the LED activates whitening agents such as hydrogen peroxide within your toothpaste. 

Can you buy a travel case for the SNOW LED Electric Toothbrush?

You can purchase a travel bag from SNOW that’s relatively affordable.16 However, only the Advanced Whitening LED Electric Toothbrush has a hard travel case. 

How long does it take the SNOW LED Electric Toothbrush to charge?

The SNOW LED Electric Toothbrush takes 12 hours to charge. You should charge the battery if it’s the first time you’re using it, you haven’t used it in 3 months, or the battery has no charge. You can use the USB charging base or adapt it to a standard outlet with the charger adapter. 

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Last updated on February 22, 2024
16 Sources Cited
Last updated on February 22, 2024
All NewMouth content is medically reviewed and fact-checked by a licensed dentist or orthodontist to ensure the information is factual, current, and relevant.

We have strict sourcing guidelines and only cite from current scientific research, such as scholarly articles, dentistry textbooks, government agencies, and medical journals. This also includes information provided by the American Dental Association (ADA), the American Association of Orthodontics (AAO), and the American Academy of Pediatrics (AAP).
  1. The LED Whitening Electric Toothbrush.” SNOW Cosmetics LLC, 2023.  
  2. SNOW Cosmetics LLC.” Better Business Bureau, 2023.  
  3. Confidence Club (Whitening Toothpaste + Whitening Powder).” SNOW Cosmetics LLC, 2023. 
  4. Return Policy.” SNOW Cosmetics LLC, 2023. 
  5. SNOW® FAQs.” SNOW Cosmetics LLC, 2023. 
  6. Philips Sonicare 4100 Series.” Philips, 2023.  
  7. Philips One Electric Sonicare Toothbrush & Travel Case.” Philips, 2023.  
  8. SmartClean Sonic Toothbrush.” Ollie, 2023. 
  9. Fairywill Essential D7 Electric Toothbrush.” Fairywill, 2023. 
  10. Advanced Whitening Electric Toothbrush.” SNOW Cosmetics LLC, 2023. 
  11. Lee et al. “Efficacy of an LED toothbrush on a Porphyromonas gingivalis biofilm on a sandblasted and acid-etched titanium surface: an in vitro study.” Journal of Periodontal & Implant Science, 2018. 
  12. Bjurshammar et al. “Effects of Adjunctive Daily Blue Light Toothbrushing on Dental Plaque and Gingival Inflammation—A Randomized Controlled Study.” Open Journal of Stomatology, 2018. 
  13. Gottenbos et al. “Insights into blue light accelerated tooth whitening.” Heliyon, 2021. 
  14. Soukos et al. “Phototargeting Oral Black-Pigmented Bacteria.” Antimicrobial Agents and Chemotherapy, 2005. 
  15. Refillable Heads for LED Electric Toothbrush by SNOW®.” SNOW Cosmetics LLC, 2023. 
  16. Travel Bag.” SNOW Cosmetics LLC, 2023.
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