Teeth Straightening
Teeth Whitening
Updated on November 15, 2023
5 min read

Laughland Teeth Whitening Review

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About Laughland Teeth Whitening

Laughland is a relatively new brand in the teeth whitening and cosmetics market. They offer an LED teeth whitening kit as well as a portable whitening pen.

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At-home teeth whitening products can be an affordable and effective alternative to professional dental whitening. However, if you have severe discoloration, professional whitening may be the better option.

Another factor to consider with at-home whitening is tooth sensitivity. The Laughland At-Home Whitening Kit offers three formulas for different sensitivity levels:

  • Everyday — A good starting formula intended for people with mild to moderate sensitivity
  • Super Strength — For people whose teeth aren’t sensitive at all
  • Gentle — For people with severe tooth sensitivity

By answering some questions at checkout, you’ll help Laughland determine which formula is best for you. Whichever formula you go with, each kit offers a total of 6 treatments, with results that can last months.


How Does Teeth Whitening Work?

Teeth whitening kits like Laughland’s generally use one or more whitening agents. These chemicals lift stains out of teeth by reacting with stain-causing substances in the enamel.

Whitening agents include:

  • Hydrogen peroxide — Effective but can cause or provoke teeth sensitivity in high concentrations
  • Carbamide peroxide — Breaks down into hydrogen peroxide but causes less sensitivity
  • Phthalimidohydroxycaproic acid (PAP) — A newer whitening agent that causes no sensitivity
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In addition to hydrogen peroxide, Laughland’s kit uses blue light from an LED mouthpiece to speed up the chemical reaction.

How to Use Laughland’s Teeth Whitening Kit

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The Laughland At-Home Whitening Kit contains three syringes of whitening gel. Each is good for two treatments. It also includes an LED mouthpiece, which you can charge with your phone.

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For best results, you’ll want to use the whitening kit after brushing your teeth. Once you’ve finished brushing, do the following:

  1. Gently dry any excess saliva off your teeth
  2. Apply one fourth of the gel in one syringe to the top and bottom of the LED mouthpiece (half a syringe total)
  3. Plug the mouthpiece into your phone or another electronic device (you’ll see the blue lights come on)
  4. Fit the mouthpiece over your teeth and keep it in place for between 5 minutes (minimum) and 30 minutes (maximum)
  5. Remove the mouthpiece, rinse your mouth, and rinse the mouthpiece under warm water
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For best results, Laughland recommends doing one treatment session per day until the gel is gone (6 days total). Depending on your diet and oral hygiene, your results may last 2 to 4 months.

Pros and Cons of Laughland Teeth Whitening

Like any other teeth whitening or cosmetic product, Laughland’s kit has its advantages and its drawbacks. These include:


  • Whiter teeth in less than a week
  • Three different formulas to accommodate different sensitivity levels
  • Fully at-home treatment (no need to visit a dentist)
  • Results may last up to 4 months
  • Vegan and gluten-free
  • Student discount


  • Unsuitable for people with extreme teeth discoloration
  • Refills may be necessary after 2 to 4 months to maintain results
  • Email-only customer service
  • Laughland does not disclose the exact concentration of peroxide in their formulas

Laughland vs. Other Whitening Brands

Here’s a look at how Laughland compares to other leading teeth whitening brands:

LaughlandSnowAuraglowGLOHismile VIO405TM
Active IngredientHydrogen peroxideHydrogen and carbamide peroxide35% carbamide peroxide6% hydrogen peroxidePhthalimidoperoxycaproic acid (PAP)
Application Time5 to 30 minutes9 to 30 minutes30 minutes8 minutes10 minutes
Treatment Duration6 days21 days7 to 14 days3 times a day for 5 days3 to 6 days
Best For People WithLow to high sensitivity (three formulas)Low to average sensitivity (two formulas)Low to average sensitivityAverage sensitivityHigh sensitivity (designed to cause no sensitivity)
Cost$100 ($19 with subscription)$149 ($129 with subscription)$48.95$159$149

Laughland vs. OTC Whitening Products 

Laughland’s competition doesn’t just include other whitening kits. You can find a variety of over-the-counter (OTC) products at your local drugstore, such as whitening strips and pens.

We at NewMouth believe complete whitening kits (like Laughland’s) offer the best value for your money. Whitening strips are the next best option, followed by whitening pens.

Strips and pens tend to require more upkeep than full kits. This is because they aren’t as strong, and their results don’t last as long. They can also be difficult to apply without making a mess or causing irritation.

On the other hand, these products can be convenient. They’re also less expensive than complete whitening kits. Just keep in mind that the frequent upkeep may require you to spend more money in the long run.

Is Laughland's Whitening Kit Safe?

When done properly, teeth whitening is generally considered safe. This is true whether you try it at home or in a dental office. However, the most common whitening agents (hydrogen and carbamide peroxide) can cause sensitivity for people with worn enamel.

With any whitening product or treatment, follow the instructions carefully and avoid overuse. Always talk to your dentist before beginning any at-home whitening treatment.

How Much Does Laughland’s Whitening Kit Cost?

On Laughland’s website, the kit normally costs $100. However, buying a subscription can make this considerably cheaper. If you subscribe, Laughland offers a price of $19 for your first purchase and $25 for each refill.

Outside of Laughland’s website, the kit only seems to be available as a secondhand purchase (eBay, Poshmark, Mercari, etc.).


Laughland is a newer at-home teeth whitening brand. They offer a complete LED whitening kit with refills and whitening pens.

The Laughland whitening kit has three different formula options. These range from Super Strength (for people with no teeth sensitivity) to Everyday (for average sensitivity), and Gentle (for high sensitivity).

If you have mild to moderate teeth staining, Laughland may be a good at-home treatment option. Talk to your dentist about teeth whitening before making a purchase.

Last updated on November 15, 2023
7 Sources Cited
Last updated on November 15, 2023
All NewMouth content is medically reviewed and fact-checked by a licensed dentist or orthodontist to ensure the information is factual, current, and relevant.

We have strict sourcing guidelines and only cite from current scientific research, such as scholarly articles, dentistry textbooks, government agencies, and medical journals. This also includes information provided by the American Dental Association (ADA), the American Association of Orthodontics (AAO), and the American Academy of Pediatrics (AAP).
  1. At-Home Teeth Whitening Kit.” Laughland.
  2. Science of teeth whitening.” Laughland.
  3. Carey, Clifton M. “Tooth Whitening: What We Now Know.” Journal of Evidence Based Dental Practice, 2014.
  4. Li, Y., and L. Greenwall. “Safety issues of tooth whitening using peroxide-based materials.” British Dental Journal, 2013.
  5. Epple, Matthias et al. “A Critical Review of Modern Concepts for Teeth Whitening.” Dentistry Journal, 2019.
  6. Hayward, Roche, et al. “A clinical study of the effectiveness of a light emitting diode system on tooth bleaching.” The Open Dentistry Journal, 2012.
  7. Irusa, Karina, et al. "Tooth whitening procedures: A narrative review." Dentistry Review, 2022.
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