Product Reviews
Updated on August 29, 2022

Snow Teeth Whitening Review

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Snow® All-In-One Teeth Whitening Kit Review 2022

If you’re in the market for teeth whitening, chances are you’ve heard of Snow®. The brand has skyrocketed since its start less than five years ago to the authority on all things whitening. 

Snow Lifestyle 1
NewMouth / Erika Veurink

Leading with technology, blue light specifically, the brand promises visible results for a fraction of competitors’ prices, all while prioritizing those with even the most sensitive teeth. 

Ingredients Hydrogen Peroxide, Sodium Bicarbonate, Deionized Water, Peppermint Oil
How Long to Use Once a day for 21 days
Sensitivity Level Slight
Price $149

Why Trust Our Review of Snow Teeth Whitening?

1. Teeth Whitening Experts

NewMouth is a leading and trusted online resource for dental information, including professional and at-home teeth whitening, how they compare, safety, and what to look for in products. 

We have a dedicated team of medical writers, expert researchers, licensed dental professionals, and medical reviewers who create and oversee every piece of content published on our site. Our goal is to provide credible, accurate, and up-to-date content that is free and accessible to everyone looking for dental care. 

Picture of Snow All-in-One Package
NewMouth / Erika Veurink

2. Extensive Research and Testing

We determined Snow as the best overall for at-home whitening by:

  • Comparing Snow to dozens of other brands, including pricing, results, upkeep, ease of use, safety, ingredients lists, return policy, and more
  • Talking to industry experts about at-home whitening, including Snow itself
  • Reading through thousands of reviews from multiple sources
  • Conducting 30+ hours of research on the effectiveness of at-home whitening, ingredients, safety, and bleaching agents
  • Having three writers test out Snow’s Teeth Whitening kit (they all experienced minimal sensitivity and thought the kit was effective and easy to use)

3. Comprehensive Review Process

After extensive research and product testing, this article also underwent an intensive review process:

  1. The article was reviewed and fact-checked by two in-house editors 
  2. One of our in-house dentists reviewed the article for accuracy 
  3. The article is updated and reviewed again every month to ensure pricing, product details, and other specs are up-to-date

About Snow

With over 1 million of their bestselling All-In-One Teeth Whitening Kit sold, Snow might be the internet’s favorite whitening kit. It also has endorsements from publications like Vogue, Allure, and GQ.

Snow was founded in 2017 by Josh Snow. His vision for whitening oral care with a 100% satisfaction guaranteed policy came to life with the help of the company’s lead medical advisor, Dr. Brian Harris

The brand’s offerings range from toothpaste to electric blue light toothbrushes and lip care. Snow is committed to aiding the 18 million American children without access to dental care. 

Snow Lifestyle 2
NewMouth / Erika Veurink


Snow relies on straightforward ingredients whose effects are compounded through blue light technology. Hydrogen peroxide, a classic whitening ingredient, delivers variable results depending on several factors.

In addition, sodium bicarbonate is present in the kit’s serum, dispensed in controlled amounts, and painted onto the teeth. Also known as baking soda, this ingredient is naturally abrasive and great for removing surface stains from coffee, soda, and wine. 

Sodium bicarbonate can be too abrasive for some teeth, wearing away precious enamel. This ingredient is best used in moderation, despite its zero waste efforts to replace toothpaste in collaboration with other ingredients. 

Peppermint oil is another ingredient included to naturally improve the taste and smell of the whitening kit. This additive avoids pesky chemicals that might otherwise interact with the hero ingredients that make this kit so popular.

What the Science Says

According to a study that evaluated the impact LED light has on whitening, effects are most noticeable upon first use versus over a sustained period.2 With this in mind, whitening the day before an event is best for vibrant results. 

Another study points to how hydrogen peroxide interacts with sodium bicarbonate to promote teeth whitening. The combination is especially effective at removing surface stains on the exterior of teeth.3

What’s Included

Every Snow All-In-One Teeth Whitening Kit includes three wands of whitening serum, one wand of extra-strength whitening serum, and an original LED whitening accelerating technology mouthpiece with an adaptor that suits several devices for power. 

Picture of whats included in the Snow All-in-One
NewMouth / Erika Veurink

How To Use

Start your whitening process by brushing thoroughly for two minutes:

  1. Remove the Original LED whitening accelerating technology mouthpiece with its adaptable input cords. Set to the side after locating the power source. 
  2. Remove a single wand of whitening serum, twist the bottom three or four times, and then paint the teeth in a stroke similar to painting nails. 
  3. Place the LED mouthpiece in your mouth for the desired time, ranging from 10 to 30 minutes. 
  4. Rinse mouth and mouthpiece with water. Repeat the process as often as daily, if preferred. 

It’s important to note that Snow’s products are safe for dental restorations, including fillings, veneers, crowns, bridges, and implants. But keep in mind that restorations will not whiten. 

My Experience

I used the Snow All-In-One Teeth Whitening Kit three times, though the results were visible after my first 10-minute session. The images below are the before and after of my smile. 

Image of Erika's Teeth before Snow Treatment
NewMouth / Erika Veurink
Image of Erika's Teeth After Snow Treatment
NewMouth / Erika Veurink

Mouthpiece and Serum

As with most whitening kits, Snow advises brushing teeth before applying whitening serum. I brushed for two minutes before removing the whitening pen and mouthpiece from the kit. Snow advises usage from 10 to 30 minutes and as frequently as once a day for expedited results. 

The blue light mouthpiece comes with multiple adaptors that plug into various devices. I plugged the mouthpiece into my phone and set a time for 15 minutes. Unlike other devices, this at-home whitening kit does not shut off automatically. It must be unplugged from the power source. 

The mouthpiece doesn’t have a ridge for teeth to rest comfortably on and is quite round. Despite the slight discomfort, I committed to the allotted time. Then, I rinsed my mouth, rinsed off the mouthpiece, and dried it before placing it back in the box. 

Side Effects

Though Snow formulates its products with sensitivity in mind, I noticed an increase in tooth sensitivity when I used the product too close in succession. Taking a break for a few days and keeping sessions to 10 minutes helped prevent sensitivity. 

Snow Lifestyle 3
NewMouth / Erika Veurink


This whitening kit has a helpful shade guide for actual data to back up the gradual whitening effects. Matching your teeth’s natural shade is an essential start. From there, track your progress gradually to find a cadence that makes using Snow’s All-In-One Teeth Whitening Kit work for you. 

After using it three times, I saw my teeth lightened by two shades. Using the whitening solution too often created the slightest bit of sensitivity in my teeth, so I’ve since adjusted to whitening once a week. This ensures the color of my teeth stays relatively the same. 

Results were visible after my first 15-minute session with the whitening kit. The brand encourages users to test different durations between whitening to find what feels best for their teeth. 

Overall Value

Before trying Snow’s Teeth Whitening Kit, the edges of my bottom teeth appeared a little yellow from coffee and tea consumption. I was very satisfied with the brightness I saw after only three uses. 

As far as cost per use, Snow’s All-In-One Teeth Whitening Kit comes out to less than $2 per whitening session, a steal compared to other at-home kits. Being able to start whitening without locating batteries was also a plus.

What I like:

  • Easy to use
  • Customizable based on needs/timing
  • Simple clean up

What I didn’t like:

  • Caused minor sensitivity
  • 30 minutes per day for maximum results felt impractical 

Who Benefits From Snow’s ​​All-In-One Teeth Whitening Kit?

While shopping on a budget, those looking for a sustainable solution to their whitening needs should consider Snow. It’s especially great for those looking to incorporate a daily routine before an event.

snow all in one teeth whitening kit

Snow All-in-One Teeth Whitening Kit

Other Products From Snow

Here is an overview of three other popular products from Snow:

1. Wireless Teeth Whitening Kit (2nd Generation) 

Snow Wireless Whitening Kit (2nd Gen) is the re-engineered version of the first wireless system. They claim it is easier to use and offers professional-level whitening in minutes. 

snow wireless teeth whitening second gen

The new wireless and water-resistant teeth whitening mouthpiece accelerates each session for stronger, longer-lasting results. It can be used in the shower if you are in a hurry.

The LED device also has two different light modes. The first is the blue light whitening option, and the second is the dual-light option (red light for gum health). 

The serum is enamel-safe, vegan, gluten-free, and cruelty-free. You can expect dramatically whiter teeth after just 21 days of use (9-minute application).

This system is also safe for braces, veneers, crowns, bridges, and sensitive teeth. It also offers a completely effortless, hands-free whitening experience. No phone or app is required.

What’s included in the kit:

  • One LED activating light (100% safe) and charger
  • 75+ treatments 
  • Self-sanitizing charging case (cordless charging)
  • Water-resistant feature
  • Dual-light therapy
  • Medical-grade silicone mouthpiece 
  • Two strengths of whitening serum 
  • Luxury travel case
  • Desensitizing serum
  • 5-year warranty

2. Snow Blue Wireless Teeth Whitening Kit

This wireless teeth whitening kit from Snow uses dual-light therapy. It includes blue light for whitening and red light for gum support.

The serum is enamel-safe, vegan, gluten-free, and cruelty-free. The LED mouthpiece enhances the serum for longer-lasting results.

snow blue wireless

This device is also water-resistant, making it ideal for those with busy lifestyles. You can even shower while whitening your teeth.

What’s included in the kit:

  1. A wireless and water-resistant LED accelerating mouthpiece for hands-free whitening
  2. Three teeth whitening wands
  3. Extra strength whitening serum for quicker results
  4. 5-year warranty
  5. 75+ treatments
  6. Blue and red light therapy settings

3. Snow Teeth Whitening Toothpaste 

Get whiter teeth with Snow Whitening Toothpaste. This toothpaste offers professional teeth cleaning without the added chemicals.

Brushing with this toothpaste once or twice a day is a great addition to your LED whitening routine. 

snow whitening toothpaste

Snow's whitening toothpaste includes the following features:

  • It took 17 months to develop the perfect mix of ingredients
  • Luxury mint flavor
  • Enamel-safe ingredients
  • Results guaranteed
  • Fluoride-free
  • Sulfate-free
  • Cruelty-free
  • Designed for sensitive teeth

Snow Teeth Whitening

Snow® Teeth Whitening offers a straightforward and less painful whitening experience. 

Erika Veurink

snow kit
Overall Value
Ease of Use
Customer Service


According to Dental Advisor, 80 percent of dentists would recommend Snow Teeth Whitening to their patients. The kits have been shown to lift stains caused by smoking, coffee, soda, wine, and tetracycline (antibiotics that can cause yellowing). 



Does Snow's whitening kit cause sensitivity?

Snow Teeth Whitening causes minimal sensitivity because it contains potassium nitrate to reduce discomfort.

Can I whiten my teeth with fillings or other restorations?

Yes, these products are safe to use on all dental restorations.

What is the risk of LED lights on mouth cancer?

An LED light does not lead to the mutation of cells or raise the risk of cancer. LED speeds up the whitening reaction without the risks of UV light. 

What is the desensitizing serum, and how do I use it?

The desensitizing serum is ideal for people who have extra sensitive teeth. It also strengthens enamel and returns minerals and vitamins to teeth. 

If you have sensitive teeth, apply the serum 15 minutes before starting the session. Rinse and proceed with the whitening treatment. It can also be used after the whitening session. You don't have to rinse it out.

How often should I use the product, and for how long?

Snow recommends using the kit for 21 minutes daily (for 21 days). After that, use it once a week to keep your teeth white.

How long do I have to wait to eat after whitening?

Wait about an hour to eat after using Snow's whitening kit. Snow also recommends whitening your teeth before bed.

Are Snow's whitening products enamel-safe?

Yes. Snow teeth whitening products are enamel-safe when used as directed. To prevent enamel erosion and irritation, do not overuse the products.

What is Snow’s shipping policy?

If you spend more than $90, you’ll receive free shipping (the U.S. only). International orders require a small shipping fee.

After you place your order, you’ll receive the kit within six business days (up to two weeks for international orders).

Snow also offers priority shipping, where you can get the product expedited within three days.

What is Snow’s return policy?

If you are unsatisfied with the kit, you can request a refund within 30 days of purchase. You'll have to send the product back to get a refund.

Is Snow FDA approved?

Snow, like most other whitening products, is not FDA-approved.

3 Sources Cited
Last updated on August 29, 2022
All NewMouth content is medically reviewed and fact-checked by a licensed dentist or orthodontist to ensure the information is factual, current, and relevant.

We have strict sourcing guidelines and only cite from current scientific research, such as scholarly articles, dentistry textbooks, government agencies, and medical journals. This also includes information provided by the American Dental Association (ADA), the American Association of Orthodontics (AAO), and the American Academy of Pediatrics (AAP).
  1. The effect of hydrogen peroxide concentration on the outcome of tooth whitening: an in vitro study” M.Sulieman, M.Addy, E.MacDonald, J.S.Rees, 2004.
  2. A Clinical Study of the Effectiveness of a Light Emitting Diode System on Tooth Bleaching” Roche Hayward, Yusuf Osman, and Sias R Grobler, 2012 Sep 20.
  3. Effectiveness of sodium bicarbonate combined with hydrogen peroxide and CPP-ACPF in whitening and microhardness of enamel” Farzaneh Ahrari, Nadia Hasanzadeh, Omid Rajabi, and Zakiyeh Forouzannejad, 2017 Mar 1.
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