There are many different teeth whitening products to choose from. From white strips, gels, and pens to more advanced LED whitening kits, it can be overwhelming to find the best product.
Teeth whitening can also be complicated, expensive, and sometimes painful. Some common side effects include very sensitive teeth, red/swollen gums, and dry lips.3
However, at-home teeth whitening treatment doesn’t have to be challenging or painful.
Snow® Teeth Whitening offers a straightforward and less painful whitening experience. The kits include a specially formulated whitening serum and an LED mouthpiece.
Snow also sells an all-in-one whitening kit, a whitening toothpaste, a desensitizing serum, and lip care products.
Snow brands itself as a comfortable, safe, and convenient way to whiten your teeth at home. You only need to use the device for 9 to 21 minutes a day.
According to Snow’s website, 97 percent of customers see results after just one use (consumer study). One hundred percent see results after three weeks.
If you want to skip the detailed review, you can view Snow’s products here:
LED teeth whitening is safe for at-home use. Current research shows that LED whitening is effective when users follow the manufacturer's protocols.
LED as a light source is a safer alternative to ultraviolet (UV) light, which can cause cell mutations. An LED light does not lead to the mutation of cells or raise the risk of cancer. LED speeds up the whitening reaction without the risks of UV light.4
During the LED teeth whitening process, you’ll apply a bleaching agent to your teeth. The LED light activates the whitening agent and starts the chemical reaction. When this reaction occurs, the blue LED light penetrates the enamel and removes stains.
Going to the dentist for teeth whitening is expensive ($600+ per treatment). And teeth whitening strips don’t provide long-lasting whitening or whiten all teeth equally.
Snow is a great alternative to these treatments if you are looking for an affordable and effective way to whiten your teeth. The kits cost between $150 and $299 (75 treatments included). You can get a year's supply of whitening serum for $75.
Their proprietary advanced teeth whitening system uses award-winning LED activating technology to offer professional results for as little as $1.60 per treatment. It only requires 9 to 21 minutes of whitening a day versus 30 minutes for whitening strips.
Snow’s website also has thousands of reviews. Many of the customers claim they love their products because they cause less sensitivity. The unique, proprietary serum is specifically formulated to reduce sensitivity. This provides a painless experience for nearly all users.
Many customers also say the kits are easy-to-use and convenient. Other reviewers mention seeing noticeable results after just a few uses.
Snow was voted as the "best teeth whitening kit for sensitive teeth" by Tuck.com in 2020. They are also the #1 recommended brand by Allure Magazine and Men's Health (2021), and have been featured in Elle, Good Housekeeping, and People Magazine.
Snow whitener serums contain the following ingredients:
According to Dental Advisor, 80 percent of dentists would recommend Snow Teeth Whitening to their patients. The kits have been shown to lift stains caused by smoking, coffee, soda, wine, and tetracycline (antibiotics that can cause yellowing).
Forty-one percent of dentists believe Snow is equivalent to competitors, while 36 percent believe the brand is better than competitors.10
Some positive comments mentioned by the dental professionals involved in this survey:
“The zero sensitivity was great.”
“I liked that I could use it anywhere because it plugged right into my phone.”
“I used it and liked it so much I had my patients order it online.”
“It’s easy to apply whitening agent with the click pen applicator."
Some negative comments mentioned by the dental professionals involved in this survey:
“More challenging to retain the mouthpiece in small mouths.”
“I was not sure how much whitening gel to use.”
“Increased my saliva production.”
Snow stands out in the at-home teeth whitening industry. Advantages include:
As with any product, Snow Teeth Whitening has a few downsides:
Snow sells three types of whitening kits and a whitening toothpaste:
Snow All-In-One Teeth Whitening Kit is the #1 bestseller. It offers fast whitening results guaranteed with 99.3 percent ratings across 500,000+ customers.
Among these customers are A-list celebrities, including NFL players and movie stars.
The serum is enamel-safe, vegan, gluten-free, and cruelty-free. You can expect dramatically whiter teeth after just 21 days of use (9-minute application). However, some customers mention seeing results within just a few days.1
The well-packaged and easy-to-use system delivers a professional-level whitening experience at an affordable price. The serum is enamel-safe for those with sensitive teeth and gums.
It is also safe on crowns, fillings, bridges, veneers, and braces. No prescription or dentist visits are required.
What’s included in the kit:
Cost: $149 to $200
Snow Smart Teeth Whitening Kit sanitizes itself and kills germs while charging. It also helps reduce receding gum lines and post-whitening sensitivity with the all-new red light therapy feature.
The serum is enamel-safe, vegan, gluten-free, and cruelty-free.
You can expect dramatically whiter teeth after just 21 days of use (9-minute application). It has 99.1 percent 5-star ratings.
This device is wireless and waterproof, making it ideal for those on-the-go or in a hurry. You can even shower while you whiten your teeth.
You can also track your progress in the Snow app using the Bluetooth feature. The device will automatically adapt to your goals using machine-learning.
What’s included in the kit:
Snow Wireless Whitening Kit (2nd Gen) is the re-engineered version of the first wireless system.
Snow claims it is easier to use and offers professional level whitening in minutes.
The new wireless and water-resistant teeth whitening mouthpiece accelerates each session for stronger, longer-lasting results. It can be used in the shower if you are in a hurry.
The LED device also has two different light modes. The first one is the blue light whitening option, and the second one is the dual-light option (red light for gum health).
The serum is enamel-safe, vegan, gluten-free, and cruelty-free. You can expect dramatically whiter teeth after just 21 days of use (9-minute application).
This system is also safe to use on braces, veneers, crowns, bridges, and sensitive teeth. It also offers a completely effortless, hands-free whitening experience. No phone or app is required.
What’s included in the kit:
Get whiter teeth with Snow Whitening Toothpaste. This toothpaste offers professional teeth cleaning without the added chemicals.
Brushing with this toothpaste once or twice a day is a great addition to your LED whitening routine.
This toothpaste sells out quickly. Guarantee your spot by pre-ordering today.
Snow Teeth Whitening Toothpaste features include:
Cost: $39 (3-month supply) to $99 (12-month supply)
Whitening your teeth with Snow is a simple and straightforward process. It consists of five steps:
If you are using the wireless teeth whitening system, you don’t have to plug in the device. You can use this device freely or in the shower. You’ll plug it into the charging case after use, where it will sanitize itself and kill germs.
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All NewMouth writers vet products that are recommended and reviewed in the industry.
In cases where this is not possible, our team will:
Every piece of content is heavily reviewed before publication. All content on NewMouth is also medically reviewed by a licensed dentist, specifically any content where we recommend products.
Our dentists are specifically instructed to flag any recommendations they don’t agree with. Any products that don’t meet their professional standards are removed.
The NewMouth team compiled reviews from four websites where you can purchase Snow's products. We found over 7,000 customer reviews in total. Most of the reviews are positive, while a small percentage of them are negative or somewhere in the middle. Over 80 percent of the Amazon reviews are 4 stars or above.
Many of the positive reviews say the whitening products cause minimal to no sensitivity. Some mention instant results, while others say you'll see improvements after a few uses.
So far, so good; I’ve been using this for two weeks with the maximum strength and my teeth are definitely whitening.
- Amazon reviewer
It is easy to use, no sensitivity (which I have had with EVERY other whitening system I used throughout the years from professional to whitening strips), and the whitening gel doesn't taste like anything.
- Target reviewer
Even though a majority of Snow's reviews are positive across multiple sites, some people were not completely satisfied with the products.
However, keep in mind that people who have thin enamel or dental restorations cannot whiten their teeth. Some people are also more prone to sensitivity than others (and sensitivity is a common side effect of all teeth whitening, even professional treatment).
Neglecting to read the instructions carefully before use can also result in poor outcomes.
The product worked as claimed. What they may not explain well in the description is that the ultraviolet light device has a fairly short cord and will require your OWN power/charge unit to make it functional.
- Amazon reviewer
It takes a while for the whitener to come out of the tube at first and it is kind of tedious trying to put it on each tooth. The mouthpiece is a bit bulky and uncomfortable.
- Best Buy reviewer
Snow Teeth Whitening kits cost between $150 and $300, depending on which kit you choose. They each come with 75 treatments.
You can also order the Teeth Whitening Wand refills separately in packs of two, four, six, or 12. The cost of the wands ranges from $29 to $129. A couple of drops is enough for the top and bottom teeth, so one wand will last you many treatments.
The best place to buy Snow Teeth Whitening products is directly from their website. This is because they often have promos and discounts. You cannot get these deals on Amazon.
|Best for Sensitive Teeth||Best Budget Whitening Kit||Best-Known Whitening Brand|
|Free U.S. Shipping||✓||✓||✓|
|Whitening Time Per Day||32 minutes||30 minutes||21 minutes|
|# of Treatments Included||10 GLO Vials (40 applications)||20 treatments for 20 days of whitening||75 treatments|
|Heat Whitening Acceleration||✓||✕||✕|
|Minimal to No Sensitivity||✓||✓||✓|
|Lip Treatment Included||✓||✕||✕|
|Made in the USA||✓||✓||✓|
|1 Year+ Warranty||✓||✓||✓|
Snow Teeth Whitening causes virtually no sensitivity because it contains potassium nitrate to eliminate any discomfort. The products are specifically formulated to reduce this effect.
Yes, these products are safe to use on all dental restorations.
An LED light does not lead to the mutation of cells or raise the risk of cancer. LED speeds up the whitening reaction without the risks of UV light.
The desensitizing serum is ideal for people who have extra sensitive teeth. It also strengthens enamel and returns minerals and vitamins to teeth.
If you have sensitive teeth, apply the serum 15 minutes before starting the session. Rinse and proceed with the whitening treatment. It can also be used after the whitening session. You don't have to rinse it out.
Snow recommends using the kit for 21 minutes a day (for 21 days). After that, use it once a week to keep your teeth white.
If you get the serum on your lips or gums, wipe it off. Snow is only meant to be used on your teeth.
You should speak with your dental professional before using any whitening products on children.
Yes, a breastfeeding mom can safely whiten her teeth.
Wait an hour to an hour and a half to eat after using the product. Snow also recommends whitening your teeth before bed.
Yes. Snow teeth whitening products are enamel-safe when used as directed. To prevent enamel erosion and irritation, do not overuse the products.
If you spend more than $90, you’ll receive free shipping (U.S. only). International orders require a small shipping fee.
After you place your order, you’ll receive the kit within six business days (up to two weeks for international orders).
Snow also offers priority shipping, where you can get the product expedited within three days.
If you are not satisfied with your kit, you can request a refund within 30 days of purchase. You'll have to send the product back to get a refund.
(1) “ASK AWAY.” Snow Oral Care.
(2) “Collection: ALL PRODUCTS.” Snow Oral Care.
(3) Takesh, Thair, et al. “Effects of a Novel Whitening Formulation on Dental Enamel.” Dentistry (Sunnyvale, Calif.), U.S. National Library of Medicine, Apr. 2017.
(4) Hayward, Roche et al. “A clinical study of the effectiveness of a light emitting diode system on tooth bleaching.” The open dentistry journal vol. 6 (2012).
(5) Kalyana, P, et al. “Stain Removal Efficacy of a Novel Dentifrice Containing Papain and Bromelain Extracts – an in Vitro Study.” Wiley Online Library, John Wiley & Sons, Ltd, 1 July 2010.
(6) Neighmond, Patti. “Navigating The 'Aisle Of Confusion' To Whiten Your Teeth.” NPR, NPR, 14 Aug. 2017.
(7) “Natural Teeth Whitening: Fact vs. Fiction.” Mouth Healthy TM.
(8) Neighmond, Patti. “Navigating The 'Aisle Of Confusion' To Whiten Your Teeth.” NPR, NPR, 14 Aug. 2017.
(9) “Snow Teeth Whitening: Read Critical Report Before Using It.” AP NEWS, Associated Press, 12 Oct. 2020.
(10) “SNOW Teeth Whitening System.” THE DENTAL ADVISOR.
(11) Webster, Emma Sarran, and Kaleigh Fasanella. “The Best At-Home Teeth-Whitening Kits, According to Dentists.” Allure, Conde Nast, 1 Dec. 2020.