Oral Health
Teeth Straightening
Teeth Whitening
Updated on May 19, 2023
6 min read

Best Toothbrushes of 2023

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Types of Toothbrushes & What to Look for

In 2023, there are many toothbrushes to choose from that will fit your budget, personal preference, and oral care needs. Many manual and electric toothbrushes are effective against cavities, gum disease, and other oral health conditions.

Some things you should consider before buying a toothbrush include:

  • Price — The average price of an electric toothbrush falls between $25 and $280
  • Features — Some toothbrushes have basic functionalities, while others are more advanced 
  • Convenience — Do you want a smaller toothbrush that is easy to travel with or a larger toothbrush with more features?

Manual toothbrushes are cheaper than electric toothbrushes. However, electric toothbrushes remove plaque through vibration (oscillation), which is significantly better than manual brushing.7

Everything We Recommend

Best Overall (Editor's Pick)Oral-B Pro 1000 Electric Toothbrush

Best Whitening ToothbrushSnow LED Electric Toothbrush

Best Charcoal ToothbrushBurst Electric Toothbrush

Best Smart Toothbrush Colgate Hum Electric Toothbrush

Best Smart ToothbrushPhilips Sonicare 4100 Electric Toothbrush

Manual vs. Electric Toothbrushes: Which is More Effective?

We consulted one of NewMouth's in-house dentists, Dr. Khushbu Aggarwal, regarding her recommendations for the best toothbrushes. According to her, the best toothbrush depends on the user.

Electric Toothbrushes

People with less dexterity may prefer electric toothbrushes because they can clean teeth more effectively without moving their hands around too much.

Dentists may also recommend electric toothbrushes over manual toothbrushes because they provide a deeper clean. They remove more plaque with the use of vibrations and automatic circular motions.5,6

In addition, almost all electric toothbrush models have built-in timers to help you brush for two minutes. While brushing, your role is simply to ensure the bristles touch every surface of your teeth.

Many also have 30-second intervals, indicating when it is time to brush a different quadrant of your mouth. There are four quadrants total: two on the bottom and two on the top.

Manual Toothbrushes

Manual toothbrushes also remove plaque but not as effectively as electric versions. Dr. Khushbu recommends a soft-bristled toothbrush to avoid damaging the enamel.

It's also worth noting that some people find manual brushing with the right technique extremely difficult or impossible. According to Dr. Khushbu, the right brushing technique is moving the toothbrush in "gentle circular motions right at the gum line and on all other surfaces of the teeth."

This technique can be difficult for people who have trouble with small, detailed hand movements. Children also fall into this category, as they don’t have good manual dexterity. For many people, switching to an electric toothbrush can greatly improve their oral health status.

6 Best Toothbrushes of 2023

Oral-B Pro 1000

Best Overall Toothbrush
Oral B Pro 1000

If you are looking for an electric toothbrush with deep cleaning capabilities, the Oral-B Pro 1000 is for you. This rechargeable electric toothbrush removes up to 300% more plaque buildup than a manual toothbrush.

The brush is also sturdy and affordable, making it a good introduction to electric toothbrushing.

Cost: $


  • Pressure sensors, which stop movement if you are brushing too hard
  • Two-minute cleaning timer with 30-second intervals 
  • Removes plaque in hard-to-reach areas between teeth 
  • Compatible with 11 Oral-B brush heads for different brushing modes

Snow LED Electric Toothbrush

Best Toothbrush for Whitening
SNOW LED electric toothBrush

Known for its teeth whitening kits, this is Snow's entry into the electric toothbrush space. This first-of-its-kind toothbrush features a built-in LED for enhanced whitening. The blue LED penetrates the enamel to remove deeply-set stains.

In addition, it also boasts four cleaning modes, a two-minute timer, and sonic technology for a deeper clean.

Cost: $$$


  • LED light for enhanced whitening
  • Rechargeable battery that lasts days
  • Multiple cleaning modes
  • Two-minute brushing timer with 30-second intervals
  • Sonic technology
  • Two brush heads included with the purchase

Burst Electric Toothbrush

Best Charcoal Toothbrush
Burst Electric Toothbrush

The Burst 1000 sonic electric toothbrush uses innovative charcoal bristles to remove stains and bacteria from your teeth. A major highlight is the outstanding 4-month battery life. The brush also sports an attractive design yet is surprisingly affordable.

Cost: $$


  • Charcoal bristles
  • Sonic vibration technology
  • Comes with 3 cleaning modes, a 2-minute timer, and a quad pacer
  • Thirty-day battery life
  • Brush heads last 4 months (compared to 3 for non-charcoal brush heads)
  • Lifetime warranty (with subscription)

Colgate®️ HUM Electric Toothbrush

Best Smart Toothbrush
Colgate HUM Electric Toothbrush

Most people miss up to 40% of their teeth while brushing. Colgate's Hum toothbrush solves this issue. Its motion sensors can tell what areas of your mouth you're missing. These blind spots are then pointed out in real-time on the Colgate app to help you brush better.

The app gives you personalized brushing advice and points you can use to buy replacement brush heads and other items.

Cost: $$


  • Smart sensors analyze brushing in real-time
  • Sonic vibration technology
  • Compatible with iOS and Android
  • Links to Apple Health
  • Automatic data uploading (Bluetooth)
  • Replaceable heads available for purchase

Philips Sonicare 4100 Electric Toothbrush

Best Smart Toothbrush
Philips Sonicare 4100 Electric Toothbrush

Philips is a brand that prioritizes innovation. Based on our research, the Sonicare 4100 electric toothbrush is the best smart rechargeable option on the market. It removes seven times more plaque than manual toothbrushes. It's also safe for people with braces, fillings, crowns, and veneers.

Its microchip-enabled technology synchronizes the handle with the brush head. This allows it to remind you when it's time to change the brush head.

Cost: $$


  • Two-minute brushing timer with 30-second intervals
  • Built-in pressure sensor in the brush head 
  • Smart brush handle and brush head
  • Gentle for sensitive teeth and dental work

6. SNOW Child’s Battery Powered Toothbrush

Best Toothbrush for Kids
SNOW Frost Toothbrush for Kids

Snow's "bear-y" fun toothbrush provides a powerful cleaning experience. It comes in 5 fun colors and requires just a single AAA battery (included). The brush head is replaceable.


  • Battery-powered
  • Replaceable brush heads
  • One AAA battery included
  • Bear-y cute shape

Cost: $

Why You Can Trust Our Recommendations


The NewMouth editorial team analyzed dozens of different products available today to determine the available products.

Our evaluation and recommendations are based on:

  • Dentist input and experience - 30% of the total score
  • Our own testing experience - 25% of the total score
  • Effectiveness - 15% of the total score
  • Ease of use - 15% of the total score
  • Affordability and value - 15% of the total score

Our Qualifications

1. Dental Experts

NewMouth is a leading and trusted online resource for dental information, including product recommendations, primary dental care, at-home oral health care, orthodontics, procedures, costs, and more.

We have a dedicated team of medical writers, expert researchers, licensed dental professionals, and medical reviewers who create and oversee every piece of content published on our site. 

2. Extensive Research and Testing

Our recommendations are determined by:

  • Consulting with our in-house dentists
  • Spending hours researching the full range of products available 
  • Reading through hundreds of customer reviews from multiple sources
  • Testing some of the products listed in this article 
  • Reading through research papers on the safety and efficacy of these oral care methods

3. Comprehensive Review Process

After extensive research and product testing, this article also underwent an intensive review process:

  1. The article was reviewed and fact-checked by two in-house editors 
  2. One of our in-house dentists reviewed the article for accuracy 
  3. The article is updated and reviewed again regularly to ensure pricing, product details, and other specs are up-to-date
Last updated on May 19, 2023
7 Sources Cited
Last updated on May 19, 2023
All NewMouth content is medically reviewed and fact-checked by a licensed dentist or orthodontist to ensure the information is factual, current, and relevant.

We have strict sourcing guidelines and only cite from current scientific research, such as scholarly articles, dentistry textbooks, government agencies, and medical journals. This also includes information provided by the American Dental Association (ADA), the American Association of Orthodontics (AAO), and the American Academy of Pediatrics (AAP).
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