Teeth Straightening
Teeth Whitening
Updated on November 28, 2023
10 min read

Best Toothbrushes of 2023

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Brushing is an essential part of maintaining your oral health. This is why buying the right toothbrush can affect how well you protect yourself from costly dental procedures.

In 2023, there are many toothbrushes to choose from that will fit your budget, personal preference, and oral care needs.

Some things you should consider before buying a toothbrush include:

  • Price — The average price of an electric toothbrush falls between $25 and $280
  • Features — Some toothbrushes have basic functionalities, while others are more advanced
  • Convenience — Some toothbrushes are smaller and easier to travel with, while others are larger with more features

For this article, we’ve narrowed down the list to eight potential purchases:

Read on as we break down the pros and cons of the top eight toothbrushes in 2023.

Manual vs. Electric Toothbrushes: Which Is More Effective?

Many manual and electric toothbrushes are effective against cavities, gum disease, and other oral health conditions. Although manual toothbrushes are cheaper than electric toothbrushes, electric toothbrushes remove plaque through vibration (oscillation), which is significantly better than manual brushing.7

We consulted one of NewMouth's in-house dentists, Dr. Khushbu Aggarwal, regarding her recommendations for the best toothbrushes. According to her, the best toothbrush depends on the user.

Either option contributes to better oral care. However, some features may make one a better purchase than the other.

Electric Toothbrushes

People with less dexterity may prefer electric toothbrushes because they can clean teeth more effectively without moving their hands around too much.

Dentists may also recommend electric toothbrushes over manual toothbrushes because they provide a deeper clean. They remove more plaque with the use of vibrations and automatic circular motions.5,6

In addition, almost all electric toothbrush models have built-in timers to help you brush for two minutes. While brushing, your role is simply to ensure the bristles touch every surface of your teeth.

Many also have timers set at 30-second intervals, indicating when you should brush a different quadrant of your mouth (there are four quadrants in total: two on the bottom and two on the top).

Manual Toothbrushes

Manual toothbrushes also remove plaque, but less effectively than electric alternatives. Dr. Khushbu recommends a soft-bristled toothbrush to avoid damaging the enamel.

It's worth noting that some people need help with manual brushing with the right technique. According to Dr. Khushbu, the right brushing technique requires moving the toothbrush in "gentle circular motions right at the gum line and on all other surfaces of the teeth."

This technique can be difficult for people who need help with small, detailed hand movements. Children also fall into this category, as they don’t have good manual dexterity. For many people, switching to an electric toothbrush can significantly improve their oral health.

8 Best Electric Toothbrushes in 2023

Here are our top recommendations for the best electric toothbrush in 2023:

Oral-B Pro 1000

Best Overall Toothbrush
Oral B Pro 1000

If you’re looking for an electric toothbrush with deep cleaning capabilities, the Oral-B Pro 1000 is for you. This rechargeable electric toothbrush removes up to 300% more plaque buildup than a manual toothbrush.

It’s also sturdy and affordable, making it an excellent introduction to electric toothbrushing.

Cost: $


  • Pressure sensors, which stop movement if you are brushing too hard
  • Two-minute cleaning timer with 30-second intervals
  • Removes plaque in hard-to-reach areas between teeth
  • Compatible with 11 Oral-B brush heads for different brushing modes

What Customers Are Saying:

  • The toothbrush is easy to use, and many customers feel like it can effectively clean their teeth
  • It’s a good basic toothbrush that has everything you need for an affordable price
  • Some customers encountered issues with the battery, saying that they had to charge the toothbrush frequently
  • The toothbrush isn’t the best quality, and you get what you pay for

Snow LED Electric Toothbrush

Best Toothbrush for Whitening
SNOW LED electric toothBrush

Known for its teeth whitening kits, this is SNOW's entry into the electric toothbrush space. This first-of-its-kind toothbrush features a built-in LED for enhanced whitening. The blue LED penetrates the enamel to remove deeply-set stains.

In addition, it boasts four cleaning modes, a two-minute timer, and sonic technology for a deeper clean.

Cost: $$$


  • LED light for enhanced whitening
  • Rechargeable battery that lasts days
  • Multiple cleaning modes
  • Two-minute brushing timer with 30-second intervals
  • Sonic technology
  • Two brush heads are included with the purchase

What Customers Are Saying:

  • Many say that their mouth feels and looks cleaner after using SNOW’s electric toothbrush
  • Some customers are impressed by the packaging and presentation of this electric toothbrush
  • Some customers say the toothbrush’s charging station overheats and melts, making this product a safety hazard
  • There are instances when the toothbrush suddenly stops working while the person uses it

Burst Electric Toothbrush

Best Charcoal Toothbrush
Burst Electric Toothbrush

The Burst 1000 Sonic electric toothbrush uses innovative charcoal bristles to remove stains and bacteria from your teeth. A major highlight is the outstanding 4-month battery life. It also sports an attractive design at a surprisingly affordable price.

Cost: $$
  • Charcoal bristles
  • Sonic vibration technology
  • Comes with 3 cleaning modes, a 2-minute timer, and a quad pacer
  • Thirty-day battery life
  • Brush heads last 4 months (compared to 3 for non-charcoal brush heads)
  • Lifetime warranty (with subscription)
What Customers Are Saying:
  • Their teeth feel cleaner after using this toothbrush
  • The toothbrush is gentle on the gums, unlike other electric toothbrushes they’ve tried
  • Some users experienced that their toothbrushes malfunctioned a few weeks after purchase
  • Others talk about how they have problems with the setting on the toothbrush

Colgate®️ HUM Electric Toothbrush

Best Smart Electric Toothbrush
Colgate HUM Electric Toothbrush

Most people miss up to 40% of their teeth while brushing. Colgate's HUM toothbrush solves this by using motion sensors that can tell what areas of your mouth you're missing. These blind spots are pointed out in real-time on the Colgate app to help you brush better.

The app also gives you personalized brushing advice when buying replacement brush heads and other items.

Cost: $$


  • Smart sensors analyze brushing in real-time
  • Sonic vibration technology
  • Compatible with iOS and Android
  • Links to Apple Health
  • Automatic data uploading (Bluetooth)
  • Replaceable heads are available for purchase

What Customers Are Saying:

  • The customers appreciate how the HUM app makes brushing their teeth easier, especially for kids
  • Many say that this electric toothbrush offers good value for money, considering its features
  • A few have talked about how the toothbrush and the brush heads are too small for their preference
  • Others say that the toothbrush suddenly stopped working in less than a year

Philips Sonicare 4100 Electric Toothbrush

Best Innovative Smart Toothbrush
Philips Sonicare 4100 Electric Toothbrush

Based on our research, the Sonicare 4100 electric toothbrush is the best smart rechargeable option on the market. It removes seven times more plaque than manual toothbrushes. It's also safe for people with braces, fillings, crowns, and veneers.

Its microchip-enabled technology synchronizes the handle with the brush head. This allows it to remind you when it's time to change the brush head.

Cost: $$


  • Two-minute brushing timer with 30-second intervals
  • Built-in pressure sensor in the brush head
  • Smart brush handle and brush head
  • Gentle for sensitive teeth and dental work

What Customers Are Saying:

  • The toothbrush is slim and lightweight yet still cleans teeth very well
  • Customers say that the toothbrush works perfectly and can effectively clean hard-to-reach areas in their mouth
  • A few customers feel like they don’t get good value for money with this toothbrush
  • This toothbrush doesn’t come with a standard plug, so you may have to purchase an adapter separately

Quip Kids Sonic Electric Toothbrush

Best Toothbrush for Kids
SNOW Frost Toothbrush for Kids

This toothbrush from Quip offers kids an enjoyable brushing experience with its easy-to-grip rubber handle that allows greater control. Quip also sized down the brush heads for this toothbrush to effectively clean smaller mouths.


  • Battery-powered
  • ADA Seal of Acceptance
  • 3-month battery life
  • 100% recyclable paper packaging

Cost: $

What Customers Are Saying:

  • Many customers say that the toothbrush helped their kids clean and brush their teeth regularly
  • The small and simple design makes it easier to pack the toothbrush for travel
  • It’s difficult to turn on the toothbrush, which means kids also have a hard time doing so
  • Buying replacement heads is only possible through a subscription

Ollie SmartClean Sonic Toothbrush

Best Sonic Toothbrush
Ollie SmartClean Sonic Toothbrush

Ollie's SmartClean Sonic Toothbrush uses sonic technology to help you brush your teeth more efficiently. Their brand also offers a no-hassle 90-day trial and pay return shipping if it's not for you. This lets you test the toothbrush first before committing to it long-term.


  • 2-minute timer
  • 5 brushing modes
  • 3 brush head styles
  • Lifetime warranty

Cost: $$$

What Customers Are Saying:

  • The toothbrush has a powerful motor that’s helpful in cleaning and brushing teeth
  • Many appreciated the sleek and modern design of the toothbrush
  • One reviewer said that they didn’t like this toothbrush because it didn’t work well for sensitive teeth
  • There are problems with charging the toothbrush, with a few customers not being able to fully charge it

TAO Clean Sonic Toothbrush System

Best Toothbrush for Plaque
Ollie SmartClean Sonic Toothbrush

TAO’s toothbrush has an ergonomic design that allows you to grip your toothbrush comfortably. 
This toothbrush comes with a two-year warranty that covers manufacturer-related defects. It's designed to remove plaque and bacteria more effectively than manual brushing alone. With 40,000 tiny brush strokes per minute, brushing with it provides a thorough clean.


  • Dual speed settings
  • 2-minute timer that pauses every 30 seconds
  • Comes with a patented docking technology
  • Ergonomic design

Cost: $$$

What Customers Are Saying:

  • Some customers feel like this electric toothbrush isn’t as powerful as other electric toothbrushes on the market
  • The base station sanitizes the brush when not in use, which is a great plus
  • Sometimes, the brush heads don’t stay on well and pop off while brushing
  • A few reviews say that the handle and charging station break easily

Why You Can Trust Our Recommendations

Here’s why you can trust NewMouth’s recommendations for dental products:


The NewMouth editorial team analyzed dozens of different products to determine the best options in the market today.

Our evaluation and recommendations are based on the following:

  • Dentist input and experience - 30% of the total score
  • Our own testing experience - 25% of the total score
  • Effectiveness - 15% of the total score
  • Ease of use - 15% of the total score
  • Affordability and value - 15% of the total score

Our Qualifications

1. Dental Experts

NewMouth is a leading and trusted online resource for dental information, including product recommendations, primary dental care, at-home oral health care, orthodontics, procedures, costs, and more.

We have a dedicated team of medical writers, expert researchers, licensed dental professionals, and medical reviewers who create and oversee content published on our site. 

2. Extensive Research and Testing

Our recommendations are determined by:

  • Consulting with our in-house dentists
  • Spending hours researching the full range of products available
  • Reading through hundreds of customer reviews from multiple sources
  • Testing some of the products listed in this article
  • Reading through research papers on the safety and efficacy of these oral care methods

3. Comprehensive Review Process

After extensive research and product testing, this article also underwent an intensive review process:

  1. The article was reviewed and fact-checked by two in-house editors
  2. One of our in-house dentists reviewed the article for accuracy
  3. The article is updated and reviewed again regularly to ensure pricing, product details, and other specs are up-to-date


Brushing is essential in maintaining oral health, so buying a quality toothbrush can be a great investment. With so many options, narrowing down the perfect one can be difficult. Besides choosing between manual and electric toothbrushes, many products have modern features to make brushing easier and more effective.

Our recommendations above can make the search for the right toothbrush easier. However, it’s best to assess your dental needs and consult your dental professional for further guidance to make the best purchase.

Last updated on November 28, 2023
7 Sources Cited
Last updated on November 28, 2023
All NewMouth content is medically reviewed and fact-checked by a licensed dentist or orthodontist to ensure the information is factual, current, and relevant.

We have strict sourcing guidelines and only cite from current scientific research, such as scholarly articles, dentistry textbooks, government agencies, and medical journals. This also includes information provided by the American Dental Association (ADA), the American Association of Orthodontics (AAO), and the American Academy of Pediatrics (AAP).
  1. Sonicare Electric Toothbrushes.” Philips.
  2. Electric Toothbrushes, Floss & Dental Health.” Oral-B.
  3. "Fairywill Electric Toothbrushes." Fairywill.
  4. Vibhute, A., and Vandana, K.L. "The Effectiveness of Manual versus Powered Toothbrushes for Plaque Removal and Gingival Health: A Meta-Analysis." Journal of Indian Society of Periodontology, National Library of Medicine, 2012.
  5. Rösing et al. "Powered Toothbrushes: An Opportunity for Biofilm and Gingival Inflammation Control." International Journal of Dentistry, National Library of Medicine, 2022.
  6. Bahammam et al. "Electric and Manual Oral Hygiene Routines Affect Plaque Index Score Differently." International Journal of Environmental Research and Public Health, National Library of Medicine, 2021.
  7. van der Sluijs et al. "Dental plaque score reduction with an oscillating‐rotating power toothbrush and a high‐frequency sonic power toothbrush: a systematic review and meta‐analysis of single‐brushing exercises." International Journal of Dental Hygiene, National Library of Medicine, 2021.
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