Updated on October 3, 2025
10 min read

The Best Teeth Whitening Strips of 2025

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Teeth whitening strips are one of the most popular at-home methods, but not all options are equally safe or effective.

This guide breaks down the top-tested strips of 2025 and explains how to use them safely, especially if you have sensitive teeth or dental work.

Whitening Group 5

Who Can Use Teeth Whitening Strips?

Teeth whitening strips can improve surface-level staining, but they aren’t right for everyone.

You should not use whitening strips if you’re pregnant, under 14, or have untreated oral health issues. These conditions increase your risk of sensitivity or complications from peroxide-based ingredients.

Whitening strips work by bleaching natural enamel. They don’t affect the color of dental restorations like:

  • Crowns
  • Veneers
  • Fillings
  • Bridges

That means your natural teeth may whiten while the rest stay the same color, leading to an uneven smile.

If you have braces, whitening strips can also cause patchy results. The areas under the brackets won’t be exposed to the whitening agents.

Before starting any whitening treatment, check with your dentist, especially if you have cavities, gum disease, or recent dental work.

How We Test Teeth Whitening Strips

We tested each whitening strip over a two-week period, logging changes in tooth color and tracking any sensitivity or irritation.

Each product was evaluated using the following:

  • Color Change (ΔE): Measured with a digital colorimeter on Day 7 and Day 14.
  • Sensitivity Score: Users rated their pain on a 0–10 scale after each use.
  • Wear Time Tracking: We compared the actual time worn to the label instructions.
  • No-Slip Adhesion: We measured how well each strip stayed in place during talking, sipping water, or light movement.

However, keep in mind that results depend on your baseline tooth shade, diet, and adherence to the instructions.

If you feel significant discomfort, stop use and check with your dentist. For safety, always follow the wear time listed on the packaging.

Top Picks for Teeth Whitening Strips (2025)Dentistry and completed a one-year general dentistry residency in a hospital setting.

Everything We Recommend

Best Overall: LIVFRESH Teeth Whitening Strips

The Runner-Up: Auraglow Teeth Whitening Strips

Best Peroxide Free: Hismile PAP+ Whitening Strips™

Also Great: Crest 3D Whitestrips Glamorous White

Best for Sensitive Teeth: Crest 3D Whitestrips Sensitive

Best for Convenience: Snow Magic Strips®

Best Tasting: Zimba Teeth Whitening Strips 

Best for Maintenance: Spotlight Oral Care Whitening Starter Bundle

Best Natural Ingredients: Lumineux Teeth Whitening Strips

Best for Quick Treatments: BURST Teeth Whitening Strips with Soothing Coconut Oil

Best Affordable:Ollie Teeth Whitening Strips

Get your brightest smile with NewMouth's top teeth whitening picks for 2025.

11 Best Whitening Strips of 2024

Teeth whitening strips make great alternatives to whitening trays and LED kits. They’re easy to put on and remove and can be left on for 15 to 30 minutes while you do something else. Here are Dr. Aggarwal’s most recommended brands:

LIVFRESH Coconut Whitening Strips

These strips offer gentle peroxide-powered whitening with added coconut oil for comfort.  In our tests, we logged a color improvement after 14 days and minimal sensitivity (score ≤2).

Why We Like It

  • Residue-free formula for easy cleanup
  • Smooth adhesion—strips stayed in place
  • Whitening is noticeable within the first week

What to Know

  • Claims to be “safe on dental work” refer to structural safety, not whitening effectiveness. Restorations won’t lighten.
  • Premium price point—expect to pay more than most brands

Specs

  • Active: Hydrogen peroxide + coconut oil
  • Wear time: 20–30 minutes
  • ADA Seal: No
  • Typical price (as of Sep 12, 2025): $21.24–$89.99

What Customers Say

  • Visible change in a few days
  • Pleasant taste
  • High cost noted, soda, and wine.

Here is what the package looks like:

IMG 4110
IMG 4111

Auraglow Whitening Strips

Box of Auraglow Whitening Strips designed to whiten teeth in 30 minutes. The box is blue with white text and features an image of a transparent strip in the center.

These are a peroxide-based option balanced with enamel-support ingredients. In our tests, we saw a clear color change by Day 7 and consistent comfort scores (≤3).

Why We Like It

  • Includes potassium nitrate and nHA for sensitivity reduction
  • 8% hydrogen peroxide—a mid-range strength that performs well
  • No-slip application with good coverage

What to Know

  • Some gum tingling occurred with improper placement
  • Results aren’t “instant”—you need about a week of consistent use

Specs

  • Active: 8% hydrogen peroxide + nHA + potassium nitrate
  • Wear time: 30 minutes
  • ADA Seal: No
  • Typical price (as of Sep 12, 2025): $19.99–$26.00

What Customers Say

  • Gradual whitening
  • Gentle
  • Best value for the results

Hismile PAP+ Whitening Strips

These are peroxide-free strips designed for very sensitive users. In our tests, no testers reported sensitivity; ΔE improvements were modest.

Why We Like It

  • No peroxide, so the irritation risk is extremely low
  • PAP, nHA, and potassium citrate form a triple-action formula
  • Good fit and feel—easy to wear for the full 30 minutes

What to Know

  • Whitening is subtle and may not last as long
  • Subject of a 2024 FTC referral for unsupported “instant whitening” claims—results vary

Specs

  • Active: PAP + nHA + potassium citrate
  • Wear time: 30 minutes
  • ADA Seal: No
  • Typical price (as of Sep 12, 2025): $17.99–$24.99

What Customers Say

  • Pain-free experience
  • Whitening varies
  • Pricey for results

Crest 3D Whitestrips Glamorous White

These are one of the only strips with the ADA Seal of Acceptance. In our tests, we saw above-average ΔE improvements and excellent strip adhesion at 30 minutes.

Why We Like It

  • Backed by ADA standards for safety and effectiveness
  • Advanced Seal™ grip stayed in place, even when sipping water
  • Whitening is noticeable within a few days

What to Know

  • Sensitivity is common—take breaks if needed
  • Contains peroxide; not ideal for restorations

Specs

  • Active: Hydrogen peroxide
  • Wear time: 30 minutes
  • ADA Seal: Yes (Family 3)
  • Typical price (as of Sep 12, 2025): $29.97–$43.99

What Customers Say

  • Strong results
  • Some gum pain
  • Best for users without sensitivity

Crest 3D Whitestrips Sensitive

This is a gentler option from Crest for people who’ve had issues with more potent formulas. In our tests, average sensitivity scores were lower than the Glamorous version, but whitening took longer.

Why We Like It

  • Formulated for sensitivity—gentler than standard options
  • Still delivers results—just at a slower pace
  • No-slip strips stay firmly in place

What to Know

  • You may need more than 14 days to reach your goal shade
  • Some users still reported discomfort, so results vary

Specs

  • Active: Lower-strength hydrogen peroxide
  • Wear time: 30 minutes
  • ADA Seal: Yes (Family 3)
  • Typical price (as of Sep 12, 2025): $29.97–$41.35

What Customers Say

  • Gentle on teeth
  • Whitening visible after 1–2 weeks
  • Still some sensitivity

Snow Magic Strips®

These offer whitening without removal—just apply and let it dissolve. In our tests, the strips fully dissolved within ~15 minutes and caused no sensitivity.

Why We Like It

  • Hydroxyapatite is included to support enamel
  • No cleanup needed—strips melt away
  • No reports of irritation during testing

What to Know

  • Whitening is mild and may require frequent use
  • Previously flagged for improper “FDA-approved” claims (now corrected)

Specs

  • Active: Hydrogen peroxide + hydroxyapatite
  • Wear time: ~15 minutes (dissolving)
  • ADA Seal: No
  • Typical price (as of Sep 12, 2025): $23.00–$44.00

What Customers Say

  • Convenient
  • Gentle
  • Whitening is gradual

Zimba Whitening Strips

These flavored strips make the whitening experience more enjoyable. In our tests, adhesion was moderate, and users saw a ΔE increase by Day 10 with minimal irritation.

Why We Like It

  • Unique flavors like peach, coconut, and mint add variety
  • Budget-friendly option with solid whitening results
  • Gentle formula tolerated well by most users

What to Know

  • Not completely sensitivity-free for everyone
  • Strips are thinner and may slip more easily

Specs

  • Active: Hydrogen peroxide
  • Wear time: 30 minutes
  • ADA Seal: No
  • Typical price (as of Sep 12, 2025): $19.98–$19.99

What Customers Say

  • Tasty
  • Works well on surface stains
  • The thin strips may shift

Spotlight Oral Care Whitening Strips

These strips have a dentist-developed system with a multi-active formula. In our tests, we saw slow but steady ΔE improvements over 14 days, especially for coffee and tea drinkers.

Why We Like It

  • Includes H₂O₂, PAP, and hydroxyapatite for whitening and enamel support
  • Formulated by dentists with clinical backing
  • Effective against surface stains

What to Know

  • Long 60-minute wear time—plan accordingly
  • High cost and return policy only allows unopened returns

Specs

  • Active: 0.01% hydrogen peroxide + PAP + hydroxyapatite
  • Wear time: 60 minutes
  • ADA Seal: No
  • Typical price (as of Sep 12, 2025): $51.00–$102.90

What Customers Say

  • Works well over time
  • Expensive
  • Not great for quick fixes

Lumineux Whitening Strips

Lumineux Teeth Whitening Strips

This is a certified non-toxic option for extremely sensitive users. In our tests, sensitivity was near zero, but the whitening effect was minimal, and residue required cleanup.

Why We Like It

  • Peroxide-free formula with coconut oil and essential oils
  • No pain reported, even in highly sensitive users
  • Natural ingredients appeal to health-conscious users

What to Know

  • Adhesion is weak, especially on the bottom teeth
  • Residue is thick and requires brushing afterward

Specs

  • Active: Coconut oil + Dead Sea salt + lemon oil
  • Wear time: 30 minutes
  • ADA Seal: No
  • Typical price (as of Sep 12, 2025): $31.48–$40.00

What Customers Say

  • Gentle and clean
  • Adhesion is a common complaint

BURST Whitening Strips

These strips are fast-acting options with multiple formulas, including a dissolving version. In our tests, the 15-minute non-slip version gave a mild ΔE improvement, ideal for maintenance.

Why We Like It

  • Quick wear time—just 15 minutes per use
  • Available with hydrogen peroxide or PAP
  • Includes soothing ingredients like coconut oil and aloe vera

What to Know

  • Multiple versions may confuse shoppers
  • Return policy is strict—no refunds on used items

Specs

  • Active: 6% hydrogen peroxide or 12% PAP
  • Wear time: 15 minutes (non-slip)
  • ADA Seal: No
  • Typical price (as of Sep 12, 2025): $14.99–$59.99

What Customers Say

  • Fast and easy
  • Gentle
  • Results best for touch-ups

Ollie Whitening Strips

Ollie Whitening Strips

These are subscription-based whitening strips that blend comfort and value. In our tests, strips stayed in place well and showed early ΔE change within the first week.

Why We Like It

  • Subscription model offers convenience and cost savings
  • Includes nHA and potassium nitrate for sensitivity control
  • Good adhesion and simple to apply

What to Know

  • Website lists inconsistent treatment counts (12 vs. 14)
  • Return policy lacks clarity—no guarantee for opened items

Specs

  • Active: Hydrogen peroxide + hydroxyapatite + potassium nitrate
  • Wear time: 30 minutes
  • ADA Seal: No
  • Typical price (as of Sep 12, 2025): $29.66–$79.99

What Customers Say

  • Gentle and effective
  • Confusing product details

Compare Our Picks

Use the table below for a quick side-by-side of your top options.

ProductActive & FormatBest For
Crest Glamorous WhiteH₂O₂ strips (30 min)ADA-backed whitening
Crest SensitiveGentle H₂O₂ strips (30 min)Whitening with less irritation
Auraglow8% H₂O₂ + nHA + potassium nitrate (30 min)Balanced peroxide use
LIVFRESHH₂O₂ + coconut oil (20–30 min)Premium gentle whitening
Hismile PAP+PAP + nHA + potassium citrate (30 min)Sensitivity-free use
Snow Magic Strips®H₂O₂ + HAP, dissolving (15 min)No-fuss convenience
ZimbaH₂O₂ flavored strips (30 min)Fun, budget-friendly whitening
Spotlight Oral CareH₂O₂ (0.01%) + PAP + HAP (60 min)Dentist-developed system
LumineuxCoconut oil + essential oils (30 min)Natural, no sensitivity
BURST6% H₂O₂ or 12% PAP (15 min)Quick touch-ups
OllieH₂O₂ + nHA + potassium nitrate (30 min)Subscription value & comfort

How To Choose Teeth Whitening Strips

Different whitening strips work best for different needs. Choose based on your sensitivity, time commitment, and desired results.

  • Hydrogen peroxide works quickly but can cause sensitivity.
  • Carbamide peroxide (not common in strips) acts more slowly and is often used in gels.
  • PAP-based strips are gentler and have less than 3% sensitivity risk—but may not whiten as deeply.

Many products now include nHA or potassium salts to reduce discomfort—these work by protecting your enamel or calming the tooth nerve.

Avoid using strips longer than instructed. Most whitening occurs in the first 30 minutes, and extra time doesn’t help but may increase risk.

We recommend picking the formula and schedule that fits your comfort level and lifestyle.

How to Use Teeth Whitening Strips Safely

Strips are generally safe when used as directed—but misuse can cause enamel damage, gum irritation, or rebound sensitivity.

To protect your teeth and get the best results:

  • Follow label instructions—do not exceed wear time
  • Take breaks between treatments if you feel pain or zings
  • Avoid strips during pregnancy or under age 14 without dental advice
  • Use a fluoride or nHA toothpaste to rebuild enamel between sessions
  • Avoid staining foods (coffee, wine) for 24 hours after whitening

Most people who experience discomfort feel relief within 24 to 72 hours after stopping treatment.

If symptoms persist or worsen, pause the product and consult your dentist.

Last updated on October 3, 2025
15 Sources Cited
Last updated on October 3, 2025
All NewMouth content is medically reviewed and fact-checked by a licensed dentist or orthodontist to ensure the information is factual, current, and relevant.

We have strict sourcing guidelines and only cite from current scientific research, such as scholarly articles, dentistry textbooks, government agencies, and medical journals. This also includes information provided by the American Dental Association (ADA), the American Association of Orthodontics (AAO), and the American Academy of Pediatrics (AAP).
  1. American Dental Association. “Home-Use Tooth Bleaching Products.” ADA.org, 2025.
  2. Pascolutti et al. “Hydrogen Peroxide-Free Color Correctors for Tooth Whitening.” PubMed, 2025.
  3. Müller-Heupt et al. “Effectiveness and Safety of Over-the-Counter Tooth-Whitening Agents.” PubMed, 2023.
  4. Qunaian et al. “In Vivo Kinetics of Bleaching Gel.” PubMed, 2005.
  5. Vano et al. “Tooth bleaching with hydrogen peroxide and nano-hydroxyapatite.” Wiley Online Library, 2015.
  6. Crest. “3DWhitestrips At-Home Treatments Accepted by ADA.” Crest, n.d.
  7. SNOW. “Dissolving Teeth Whitening Strips – Hydroxyapatite.” SNOW, n.d.
  8. Hismile. “PAP+ Whitening Strips.” Hismile, n.d.
  9. LIVFRESH. “Coconut Whitening Strips.” LIVFRESH, n.d.
  10. Auraglow. “Teeth Whitening Strips.” Auraglow, n.d.
  11. Lumineux. “Peroxide-Free Whitening Strips.” Lumineux, n.d.
  12. Spotlight Oral Care. “Teeth Whitening System.” Spotlight Oral Care, n.d.
  13. BURST Oral Care. “Teeth Whitening Strips.” BURST Oral Care, n.d.
  14. Ollie Smile. “Transformation Kit.” Ollie Smile, n.d.
  15. FDA, CPSC Recall Databases. “Product Safety Records.” CPSC.gov & FDA.gov, 2023–2025.
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