Best Toothpastes to Buy

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Medically Reviewed
by Dr. Erica Anand
Alyssa Hill
Written by
Alyssa Hill
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Evidence Based
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Types of Toothpaste & How to Choose the Right One

There are many different types of toothpaste available today. From fluoride toothpaste to specialty products for gingivitis or sensitive teeth, there is an option for every need. 

To help determine which toothpaste is best for you, we’ve compiled a list of the most common types and when they are necessary:

  • Fluoride toothpaste may be the best choice if you are prone to cavities and have weaker enamel. These toothpastes can also help freshen breath.
  • Remineralizing toothpaste contains ingredients like n-Ha, a 100% non-toxic ingredient that remineralizes and desensitizes teeth. 
  • Natural toothpastes are non-toxic (and chemical-free) options that use all-natural ingredients to freshen and strengthen teeth.
  • Baby toothpastes are specially made for primary teeth. Children under two who cannot spit may use fluoride-free toothpaste. Baby toothpaste is a good training toothpaste for young children or those who opt not to use fluoride. 
  • Whitening toothpaste can be used daily to whiten teeth gradually. You may benefit from whitening toothpaste if you drink a lot of coffee or tea.
  • Sensitivity-fighting toothpastes are designed for sensitive teeth, which is a common condition that affects adults. 
  • Charcoal is a ‘trendy’ ingredient found in many oral care products, including toothpaste. Current research shows that activated charcoal can remove surface stains, plaque, and tartar while detoxifying and freshening the breath.2 But some dentists are concerned about the abrasiveness of charcoal, which may whiten teeth by removing some enamel.4

Toothpaste, Oral Hygiene & General Health

Brushing your teeth twice a day is essential in preventing oral health conditions like cavities, gum disease, and bad breath. Consistent brushing also helps keep your teeth white and even decreases the risk of general health problems. 

In fact, increasing evidence shows that oral health “cannot be considered as isolated from the rest of the body.” 6 An unhealthy mouth can be a signal of nutritional deficiencies or general infection.9 This is why it’s important to take care of your body by eating a balanced diet and brushing your teeth with the right toothpaste. 

  1. Best Overall Toothpaste Crest Pro-Health Advanced Deep Clean
  2. Best Toothpaste for Gums Crest Gum & Enamel Repair
  3. Best Remineralizing Toothpaste (Fluoride-Free) Boka (code NewMouth for 15% off)
  4. Best Whitening Toothpaste Colgate Optic White
  5. Best Toothpaste for Sensitive Teeth Colgate Sensitive Prevent and Repair
  6. Best Baby Toothpaste Crest Kids Sparkle Fun Cavity Protection
  7. Best Natural Toothpaste Tom's of Maine Whole Care Natural 
  8. Best Charcoal Toothpaste hello Epic Activated Charcoal
  9. Best Toothpaste for Bad Breath TheraBreath Fresh Breath

Why Trust Us? How We Choose Products

All medical content on this site, including this guide and other product reviews, is written by our team of experienced writers and researchers. All NewMouth writers vet products that are recommended and reviewed in the industry. In cases where this is not possible, our team will:

  • Compare positive and negative reviews 
  • Personally test out products 
  • Talk to company leaders to ensure their products are safe and effective
  • Look into costs to ensure customers are getting the best quality products at reasonable prices
  • Research common ingredients (side effects, benefits, uses, etc.) 

Every piece of content is heavily reviewed before publication. All content on NewMouth is also medically reviewed by a licensed dentist, specifically any content where we recommend products. Our dentists are specifically instructed to flag any recommendations they don’t agree with. Any products that don’t meet their professional standards are removed.

Many of the products we recommend have the American Dental Association (ADA) Seal of Acceptance. These products are proven to be effective in preventing gum disease, cavities, and other oral health conditions.

When we recommend products that do not include this seal of acceptance, we conduct further research to ensure reputability. This may include speaking with company leaders, reading hundreds of customer reviews, and ensuring they provide quality customer service.

9 Best Toothpastes in 2021: Full Review & Where to Buy

Based on our research, here are the nine best toothpastes for all types of teeth:

Crest Pro Health Advanced Deep Clean Mint Toothpaste

Crest Pro-Health Advanced Deep Clean 

Crest Pro-Health Toothpaste is the first toothpaste to provide a combination of protection against multiple oral conditions. More specifically, it helps prevent/reduce:

  • Cavities
  • Plaque and tartar buildup
  • Gingivitis
  • Bad breath
  • Sensitivity
  • Surface stains
  • Enamel erosion

Every time you brush with Crest Pro-Health Toothpaste, stannous fluoride is released into your mouth. This is a therapeutic, antimicrobial type of fluoride that kills harmful bacteria quickly and effectively. 

Crest Pro-Health Toothpaste also has the ADA Seal of Acceptance. This is based on the findings that it is safe and effective in helping prevent tooth decay, gum disease, and plaque buildup above the gumline. It has also been shown to help relieve sensitivity and prevent or reduce acid erosion (when used as directed).8 

Crest Gum Enamel Repair Toothpaste

Crest Gum & Enamel Repair

Crest Gum and Enamel Repair Toothpaste helps remineralize weak enamel and neutralize plaque bacteria along and below the gumline. It also contains stannous fluoride, a unique alternative to sodium fluoride that may more effectively eliminate bacteria.10 

This foamy toothpaste removes hidden plaque, leaving your gums refreshed and your teeth clean and strong.

In addition to gum and enamel protection, this toothpaste also helps:

  • Prevent cavities and plaque buildup
  • Prevent and reduce signs of gingivitis
  • Reduce tooth sensitivity
  • Prevent or reduce enamel erosion from food acids

Crest Gum & Enamel Repair Toothpaste also has the ADA Seal of Acceptance. This is based on the findings that it is safe and effective in helping prevent cavities, gingivitis, sensitivity, and acid erosion.8

Boka 2 pack

Boka (Code NewMouth for 15% off)

Boka toothpaste stands out in the industry because they only contain natural, remineralizing ingredients to strengthen and protect teeth. The toothpastes are also 100% fluoride-free and non-toxic. 

Instead of fluoride, Boka products contain the mineral nHa (nano-hydroxyapatite). NASA originally developed nHa for astronauts when they began losing teeth and bone density after gravity-free missions.7

Some research shows that nHa is superior to conventional fluoride for cavity prevention.3 nHa mimics your natural tooth enamel—the outer layer of teeth—which protects them from damage. Unlike fluoride, the mineral also occurs naturally in the body, making it a non-toxic and safe alternative.7 

Boka toothpastes come in two flavors: Ela Mint (green tea, mint, and cardamom) and Coco Ginger (spicy ginger, coconut, and chamomile). They are also:

  • SLS-free
  • Gluten-free
  • Paraben-free
  • Anti-plaque
  • Vegan
  • Sensitivity-fighting
  • Sweetened with xylitol
  • Free of endocrine disruptors and artificial flavors

Use code NewMouth for 15% off

Colgate Optic White Toothpaste

Colgate Optic White

Colgate® Optic White Toothpaste intensely whitens teeth up to four shades. This product contains two percent hydrogen peroxide, an effective bleaching agent that whitens teeth over time.1 It is also vegan, 100% enamel-safe, and contains fluoride for cavity prevention. 

Unlike typical toothpaste, Colgate’s whitening formula removes deep stains from the inside out. For best results, brush your teeth twice a day (for six weeks). For more gentle whitening, use it once a day. 

Colgate Optic White Toothpaste also has the ADA Seal of Acceptance. This is based on the findings that it effectively helps prevent cavities and safely whitens tooth enamel.8  

Colgate Sensitive Whitening Toothpaste Enamel Repair and Cavity Protection

Colgate Sensitive Prevent and Repair

Colgate Sensitive Prevent & Repair™ Toothpaste provides 24/7 protection against sensitivity. It helps strengthen and repair weakened tooth enamel, whitens teeth, and prevents tooth decay. 

The toothpaste contains the maximum strength, FDA-allowed amount of potassium nitrate (anti-sensitivity ingredient). It also has 0.25% sodium fluoride for added cavity protection. 

For best results, brush with this toothpaste twice a day (and use it consistently). 

Colgate’s sensitive toothpaste has the ADA Seal of Acceptance. This is based on the findings that it effectively prevents/reduces sensitivity and tooth decay.8

Crest Kids Cavity Protection Toothpaste

Best Baby Toothpaste:

Crest Kids Sparkle Fun Cavity Protection

Crest Kids Cavity Protection Toothpaste features sparkles and a bubblegum flavor to make brushing more enjoyable for children. Plus, your child will be fighting cavities with clinically proven fluoristat that is very gentle on primary tooth enamel.

Crest Kids Toothpaste is best for toddlers and children (3+ years old). Supervise your child’s brushing until good habits are established. 

This toothpaste has the ADA Seal of Acceptance. This is based on the findings that it effectively protects against cavities and sensitivity.8

Toms of Maine Whole Care Natural Toothpaste

Best Natural Toothpaste:

Tom's of Maine Whole Care Natural

Tom’s of Maine is a line of natural toothpastes and oral care products. They contain naturally-derived silicas to help remove surface stains for a brighter smile. Fluoride is also added for extra cavity protection and enamel strengthening. 

This natural toothpaste contains no artificial sweeteners, preservatives, colors, or flavors. It is also vegan, gluten-free, and cruelty-free (not tested on animals).

hello Activated Charcoal Epic Teeth Whitening Fluoride Free Toothpaste

Best Charcoal Toothpaste:

hello Epic Activated Charcoal

Hello Activated Charcoal Epic Toothpaste works to clean, polish, and remove surface stains on teeth. It does not contain alcohol, peroxide, or other harsh chemicals. 

This toothpaste contains a mixture of mint, spearmint, and peppermint to freshen your breath and leave your mouth feeling clean. It is also SLS-free and does not contain artificial sweeteners or flavors, sulfates, dyes, microbeads, parabens, or gluten. 

Keep in mind: some dentists are concerned about the abrasiveness of charcoal, which may whiten teeth by removing some enamel.4 Use at your own risk.

TheraBreath Fresh Breath Dentist Formulated 24 Hour Oral Rinse

Best Toothpaste for Bad Breath:

TheraBreath Fresh Breath

TheraBreath Fresh Breath Toothpaste is dentist recommended and formulated to fight all types of bad breath. The clinical strength toothpaste provides potent oxygenation to attack bad breath at the source. It also contains fluoride and aloe vera to help control plaque, tartar, and cavities. 

The anti-cavity and anti-tartar formula does not include harsh detergents like sodium lauryl sulfate (SLS), an ingredient that increases the risk of canker sores. Instead, it contains a proprietary blend of natural ingredients that work quickly to help reduce bad breath symptoms in people of all ages. 


(1) Eimar, Hazem, et al. “Hydrogen Peroxide Whitens Teeth by Oxidizing the Organic Structure.” Journal of Dentistry, Elsevier, 24 Aug. 2012.

(2) Thakur, Abhilasha, et al. “Charcoal in Dentistry.” Wiley Online Library, John Wiley & Sons, Ltd, 27 Mar. 2020.

(3) Pepla, Erlind, et al. “Nano-Hydroxyapatite and Its Applications in Preventive, Restorative and Regenerative Dentistry: a Review of Literature.” Annali Di Stomatologia, CIC Edizioni Internationali, 20 Nov. 2014.

(4) Brooks, John, et al. “Charcoal and charcoal-based dentifrices.” The Journal of the American Dental Association, 1 Sept 2017.

(5) “What Is the ADA Seal of Acceptance?” Mouth Healthy TM.

(6) Tran, Trung Dung, et al. “Association between Oral Health and General Health Indicators in Older Adults.” Nature News, Nature Publishing Group, 11 June 2018.

(7) Boka, Team. “How NASA Helped Us Create a Fluoride-Free Toothpaste Worth Sinking Your Teeth Into.” Boka, 20 Mar. 2018.

(8) “The ADA Seal of Acceptance.” Mouth Healthy TM.

(9) “Healthy mouth, healthy body.” American Dental Association (ADA).

(10) Cheng, Xingqun, et al. “Comparative Effect of a Stannous Fluoride Toothpaste and a Sodium Fluoride Toothpaste on a Multispecies Biofilm.” Archives of Oral Biology, U.S. National Library of Medicine.

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