Best Toothpastes to Buy (2025)

Whether you want stronger teeth, better cavity protection, reduced sensitivity, or whiter teeth, there’s bound to be a toothpaste for you. To help you choose, we spoke to Dr. Brian Harris, a cosmetic dentistry expert and the lead medical advisor at SNOW.

Our team of smile experts at NewMouth also looked at the most popular brands and reviewed them based on three important factors:

• User reviews — We looked for consistent positive feedback
• Ingredients ⁠— Making sure they work and are safe for you
• Results — What they can do for your smile

4 Best Toothpastes of 2024

Based on NewMouth’s research and Dr. Brian’s recommendations, here are the four best toothpastes for all types of teeth:

1. Sensodyne Pronamel Intensive Enamel Repair

Best for Cavity Protection

Dr. Brian recommends Sensodyne Pronamel Intensive Enamel Repair for cavity prevention because it strengthens the enamel. It’s also safe to use on sensitive teeth and is readily available at any grocery store.

It has the American Dental Association (ADA) Seal of Acceptance, which means it contains fluoride and is safe and effective against tooth decay.

Why We Like It

• Reduces sensitivity to cold, heat, sweets, acids, and contact
• Provides quick relief for sensitive teeth and freshens breath
• Prevents demineralization and repairs micro-damage
• Helps prevent enamel erosion from acidic foods and drinks
• Can be found at your local drug or grocery store

What We Don’t Like

• Excessive use can result in pigmentation
• More expensive than other options

2. Dr. Bronner’s All-One Toothpaste

Best for Remineralizing Teeth

Dr. Bronner’s All-One Toothpaste is a natural, fluoride-free alternative to Sensodyne Pronamel for remineralizing teeth. It uses a PETA-approved vegan and cruelty-free formula with 70% organic ingredients.

Dr. Brian recommends this toothpaste because it can reduce plaque, brighten your teeth, strengthen the enamel, and fight cavities.

Why We Like It

• Free from preservatives and toxic ingredients like sulfates
• Doesn’t contain artificial colors, flavors, and sweeteners
• Sustainable and eco-friendly formula and packaging
• Gently and naturally whitens teeth

What We Don’t Like

• Some people don’t like its taste
• May not freshen your breath as well as other options
• Might be too abrasive (according to Dr. Brian)

3. Sensodyne Pronamel Gentle Whitening

Best Enamel-Safe Teeth Whitening

Sensodyne Pronamel Teeth Whitening contains minerals that protect against cavities, acid erosion, and other dental issues. 

Dr. Brian recommends this toothpaste because it gently and effectively removes surface stains from the enamel. It’s rich in fluoride, which strengthens teeth and removes discolored pigments.

Why We Like It

• Gently whitens teeth
• Low-abrasive formula

What We Don’t Like

• May cause temporary tooth sensitivity
• Should not be used frequently

4. Davids Premium Natural Toothpaste

Best Organic Toothpaste

If you’re looking for an eco-friendly option, Dr. Brian recommends Davids Natural Toothpaste. It contains xylitol to boost enamel health and baking soda to gently whiten teeth, neutralize acids, and prevent cavities.

The natural toothpaste doesn’t contain fluorides or sodium lauryl sulfate (SLS). Its ingredients are 98% sourced from the U.S. to ensure quality.

Why We Like It

• Safe, clean, and non-toxic ingredients
• Recyclable metal tube with FSC® certification
• Freshens your breath naturally with mint oils

What We Don’t Like

• Not as powerful for cavity protection (according to Dr. Brian)
• A bit pricey compared to other toothpastes

Choosing The Right Toothpaste For Your Smile

Whether you prioritize cavity protection, enamel remineralization, or teeth whitening, there’s a toothpaste tailored to your needs. Remember, the best toothpaste is the one you’ll use consistently. 

So consider your individual needs and preferences, and don’t hesitate to experiment until you find your perfect match. Here are the most common toothpastes and when we recommend them:

• Fluoride toothpaste ⁠— It’s the most common type and works best if you have weakened tooth enamel and are prone to cavities.
• Remineralizing toothpaste — Usually contains hydroxyapatite. It’s great if you want stronger teeth but don’t want fluoride.
• Natural toothpaste — It’s a non-toxic and chemical-free option. People who prefer products with all-natural ingredients may want one.
• Whitening toothpaste — Lifts surface stains and brightens your smile gradually. You need to use it regularly and avoid foods that stain teeth.
• Sensitivity-fighting toothpaste — Designed for people with sensitive teeth. It usually strengthens the enamel to reduce sensitivity.

A healthy smile is an investment in your overall well-being, so pick your toothpaste wisely. If you need help, feel free to consult your dentist for professional advice.