Product Reviews
Updated on December 16, 2022
7 min read

Zoom Whitening Costs

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Zoom Whitening Procedure

Zoom whitening is a professional treatment completed in-office by a licensed dentist. It uses a combination of bleach and light to brighten teeth. 

First, the dentist will protect the gums with a gel or shield. Then they will apply the bleaching agent (usually made with hydrogen peroxide) to the teeth. A special blue light activates a chemical reaction in the bleaching agent.1

Zoom whitening takes a fraction of the time of other whitening methods. The process is minimally invasive and usually takes up to two hours. It can get teeth up to eight shades whiter in one procedure.2

How Much Does Zoom Whitening Cost?

The average cost of an in-office Zoom teeth whitening procedure is between $300 and $600. However, it can vary depending on the dentist's location and experience.

In addition to the procedure’s cost, you should consider the long-term cost of maintaining a white smile. You may decide to use over-the-counter:

According to the American Academy of Cosmetic Dentistry, Americans spent more than $1.4 billion on over-the-counter teeth whitening products in 2018 alone.3

Does Insurance Cover Zoom Whitening? 

Like other teeth whitening procedures, Zoom teeth whitening is a cosmetic procedure. Thus, it is not covered by dental insurance.

Most dental insurance companies do not cover cosmetic procedures, such as:

  • Teeth whitening
  • Tooth shaping
  • Veneers
  • Gum contouring

These procedures are intended to improve the look of teeth, meaning they are not ‘medically necessary.’ They must be paid for out-of-pocket.

Other Ways to Pay for Zoom Whitening

Other payment options are available if you can’t afford the entire cost of Zoom teeth whitening.

Some dental offices offer payment plans. This means you do not have to pay for the entire cost of the treatment upfront.

Financing options, like CareCredit, may be an option to pay for in-office teeth whitening. Some dental offices also offer coupons or promotions to help people save on teeth whitening costs.

Does Zoom Whitening Really Work?

Zoom teeth whitening is effective. People who undergo Zoom achieve an average of six to eight shades of whiter teeth 30 days after the procedure.

Dentists are qualified to use higher hydrogen and carbamide peroxide concentrations than over-the-counter (OTC) products. OTC teeth whitening treatments contain 5 and 10 percent hydrogen peroxide, while Zoom whitening uses 25 percent hydrogen peroxide. 

The Zoom teeth whitening process breaks down stains below the surface of teeth. The deeper stains embedded in the enamel wear away when the oxygen molecules are released from the hydrogen peroxide. This causes the colors to break up and become diluted.

Zoom is proven effective at brightening the appearance of teeth. However, the process doesn’t work on:

  • Fillings
  • Veneers
  • Crowns
  • Bridges
  • Implants 

Who is a Candidate for Zoom Whitening?

You may be a candidate for Zoom whitening if you:

  • Have extrinsic tooth discoloration caused by consuming dark-pigmented foods and drinks like coffee, tea, red wine, dark berries, and tomato sauce
  • Have mild intrinsic tooth discoloration, which refers to deeper staining from natural aging, certain medications (like tetracycline), and tooth defects/injuries 
  • Are not pregnant or planning to become pregnant
  • Do not have untreated dental conditions like cavities, gum disease, exposed tooth roots, or worn-down enamel
  • Do not have braces on your teeth
  • Do not have veneers or crowns on your teeth (they don’t whiten)

How Does Zoom Whitening Work?

Here’s what to expect before, during, and after a Zoom whitening procedure.


To determine if Zoom whitening is right for you, you’ll need to set up an appointment with your local dentist. During this consultation, they will ask about your lifestyle and oral hygiene habits.

Then, they’ll perform a detailed examination and may take X-rays to ensure you don’t have cavities, worn-down enamel, exposed roots, or gum disease. It may also be difficult to undergo the entire procedure if you have a strong gag reflex or anxiety.


In general, Zoom whitening treatment includes six steps:

  1. Before the procedure, the dentist will protect your gums and lips, exposing only your teeth.
  2. Then they will apply the Zoom whitening gel, which contains 25 percent hydrogen peroxide, directly to your teeth. 
  3. After the gel is applied, they’ll use a specially designed Zoom light that helps speed up the whitening process. Together, the gel and light remove surface stains by penetrating deep into your tooth enamel. 
  4. More gel is applied every 15 minutes, and the entire procedure takes 45 minutes to an hour to complete. 
  5. Once the procedure is done, your dentist will rinse the whitening gel off your teeth and apply a fluoride-based gel to reduce any sensitivity. 
  6. The results last between 6 months and a year with proper care. You can set up retouch appointments during routine dental exams. 


 After your Zoom whitening, you may experience a few side effects. Possible side effects of the procedure  include:

  • Tooth sensitivity from the bleaching solution used in a Zoom whitening procedure can remove minerals in the enamel
  • Gum irritation from the bleaching agent can irritate the gums and cause a burning sensation
  • White spots on tooth surfaces that result from dehydration or a loss of minerals in the tooth's enamel layer

How Long Does Zoom Teeth Whitening Last? 

Most people notice the results of Zoom whitening immediately after the procedure. The average bleaching results can last anywhere from 6 months to 3 years.

To maintain your pearly whites:

  • Keep up with a rigorous oral care routine
  • Use over-the-counter touch-up products
  • Avoid foods that stain, such as red wine, chocolate, and coffee

Is Zoom Whitening Worth It?

To know whether Zoom whitening is worth it, consider the procedure's pros and cons. These include: 


The advantages of Zoom include:

  • You’ll notice changes in tooth color right away (up to eight shades lighter after one or two sessions)
  • Treatment only takes up to two hours
  • Whitening results last up to a year with proper care
  • A dentist performs the entire treatment for you, which means less risk of gum irritation 
  • You’ll receive an at-home retouch kit to maintain the color change
  • You can set up whitening treatment sessions to be completed during routine dental exams


The disadvantages of Zoom include:

  • Treatment is expensive (up to $1,500 per session) 
  • Temporary tooth sensitivity is common
  • In-office treatment is required

Zoom vs. Other Whitening Options

While at-home whitening products usually cost less than in-office whitening, professional whitening is more effective at brightening the teeth. Here are some of their differences: 

At-Home Whitening Kits

Direct-to-consumer whitening kits are available for those who would rather whiten their teeth at home.

Popular at-home teeth whitening kits include Snow and GLO Science. These kits are multiple-use. They range in price from an average of $100 to $200.

Teeth Whitening Products

In addition to at-home whitening kits, many other whitening products are available, including:

Depending on the chosen product, these can cost anywhere between $10 to a few hundred dollars.

General Lifestyle Changes

General lifestyle changes can help you maintain a whiter smile for free. These include:

  • Practicing adequate oral hygiene
  • Avoiding smoking
  • Avoiding food that can cause teeth staining

Seeing a dentist for regular teeth cleanings twice annually will also help you maintain white teeth. The cost of routine dental cleaning is around $75 to $200.

A combination of in-office and at-home teeth whitening may produce the best results. In one study, patients achieved the brightest smiles by using a combination of both in-office teeth whitening in addition to at-home methods.


  • ​​Zoom teeth whitening is a procedure that can cost upwards of $300
  • The procedure isn't covered by insurance because it's considered cosmetic
  • Some dentists provide financing options to help you afford this service
  • Zoom teeth whitening is worth it if you want a brighter smile, but you can also consider other cheaper at-home whitening options
Last updated on December 16, 2022
6 Sources Cited
Last updated on December 16, 2022
All NewMouth content is medically reviewed and fact-checked by a licensed dentist or orthodontist to ensure the information is factual, current, and relevant.

We have strict sourcing guidelines and only cite from current scientific research, such as scholarly articles, dentistry textbooks, government agencies, and medical journals. This also includes information provided by the American Dental Association (ADA), the American Association of Orthodontics (AAO), and the American Academy of Pediatrics (AAP).
  1. "Science Behind Zoom." Phillips Oral Health.
  2. "Bright Whites, Big City." The Los Angeles Times.
  3. "How Much Does Teeth Whitening Cost?" Bankrate.
  4. Lee, S. S., et al. "A 3 months clinical evaluation comparing two professional bleaching systems of 25% and 40% hydrogen peroxide and extended treatment outcome using a power versus a manual toothbrush." Journal of esthetic and restorative dentistry: official publication of the American Academy of Esthetic Dentistry, 2019.
  5. Marto, C.M., Laranjo, M., Paula, A., et al. "Cytotoxic Effects of Zoom® Whitening Product in Human Fibroblasts." Materials (Basel), 2020.
  6. Carey, C.M. "Tooth whitening: what we now know." J Evid Based Dent Pract, 2014.
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