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Founded in the U.S. in 2014, SmileDirectClub is the oldest at-home aligner company. In 2018 it started operating in Canada. At one million patients treated, it’s the second-most popular clear aligner company after Invisalign.
Clear aligners are transparent plastic trays that apply gentle pressure to slowly reposition teeth. They're an effective alternative to traditional braces for most teeth misalignment issues.
Treatment with SmileDirectClub can address the following:
SmileDirectClub treatment can resolve these conditions in 4 to 6 months on average.This is much faster than Invisalign, which can take anywhere from 6 to 18 months.
Note: SmileDirectClub also offers nighttime aligners. Aside from extending treatment time (10 months), we at NewMouth have safety concerns regarding nighttime treatment.
For Canadians with mild teeth misalignment, SmileDirectClub treatment can be a convenient and cost-effective alternative to Invisalign or traditional braces.
There are two ways to start treatment:
If you visit a physical location, a trained dentist or orthodontist will take a 3D scan of your bite. We recommend this option to minimize the chance for errors.
SmileShops are available in the following Canadian cities:
If you can’t make it to a SmileShop, here’s how to begin treatment remotely:
Once you receive your aligners, you’ll wear them for 22 hours per day and change them out weekly. You can remove them to eat, drink, brush and floss your teeth, or play an instrument or sport.
You’ll take part in virtual check-ins on a regular basis so that your dentist or orthodontist can check your treatment progress. Total treatment time varies but is usually between 4 to 6 months.
There are several important differences between SmileDirectClub and Invisalign:
SmileDirectClub is an at-home clear aligner company. That means treatment can occur entirely from the comfort of your home, from taking impressions to check-ups.
Invisalign is an in-office aligner. This means in-person consultations and check-ups are required.
Treatment involves a visit to the dentist or orthodontist every 6 weeks to check progress and receive new aligners. This is inconvenient for many people.
The added convenience of remote monitoring is one reason many people choose at-home aligners like SmileDirectClub. However, in-person treatment allows for more precision.
Treatment with SmileDirectClub costs between $2,570, making it much more affordable than Invisalign.
By contrast, the cost of Invisalign in Canada is between $2,000 and $8,000 on average. This can vary by location. For example, Invisalign in Vancouver may cost between $7,000 and $12,000.5
SmileDirectClub is 60% less than traditional braces.
For minor teeth alignment issues, SmileDirectClub is an affordable alternative to Invisalign.
SmileDirectClub treatment can fix minor teeth misalignment in 4 to 6 months.
Invisalign treatment can be as fast as 6 months but generally ranges between 12 to 18 months. Sometimes it can take up to 24 months.
SmileDirectClub treats a more limited set of issues than Invisalign.
On the other hand, Invisalign is better for moderate to severe alignment issues.
For mild spacing or crowding issues, SmileDirectClub may be a good option. However, Invisalign treats a much wider range of teeth alignment issues.
A one-time payment for SmileDirectClub aligners costs $2,570. This is around the middle range for at-home aligners, but still significantly more affordable than braces or Invisalign.
You can also finance treatment. SmileDirectClub offers a payment plan called SmilePay. After making a $300 down payment, you can then finance treatment for $115 per month. There’s no credit check required
Additional costs include:
Note: If the dentist or orthodontist does not find you suitable for treatment, you’ll receive a refund for the cost of the impression kit or scan.
Canadian Medicare does not cover dental care. Instead, the majority of dental and orthodontic treatments are paid with private insurance or out-of-pocket.
According to the Canadian Dental Association (CDA), private insurers will generally pay for 50% of dental and orthodontic expenses.2
SmileDirectClub accepts both HSA and FSA as payment.
Here’s how the cost of SmileDirectClub stacks up against other clear aligner companies in Canada:
ALIGNERCO is a budget-friendly clear aligner brand. Treatment with its daytime aligners costs $1,285 and takes 4 to 6 months.
Because treatment is monitored completely remotely, it’s a good option for minor teeth alignment issues.
NewSmile is a newer, Canadian-based clear aligner company that offers teeth realignment for 75% less than braces.
It can correct mild-to-moderate teeth crowding or spacing in 4 to 6 months. A one-time payment for treatment costs $1,649.