Product Reviews
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Snow® All-In-One Teeth Whitening Kit

Chances are, if you’re in the market for teeth whitening, you’ve heard of Snow®. The brand has skyrocketed since its start less than five years ago to the authority on all things whitening. 

Leading with technology, bluelight specifically, the brand promises visible results for a fraction of competitors’ prices, all while prioritizing those with even the most sensitive of teeth. 

Picture of Snow All-in-One Package
NewMouth / Erika Veurink
Ingredients Hydrogen Peroxide, Sodium Bicarbonate, Deionized Water, Peppermint Oil
How Long to Use Once a day for 21 days
Sensitivity Level Slight
Price $149.99

About Snow

With over 1 million of their bestselling All-In-One Teeth Whitening Kit sold, Snow might be the internet’s favorite whitening kit. It also has endorsements from publications like Vogue, Allure, and GQ.

Snow was founded in 2017 by Josh Snow. His vision for whitening oral care with a 100% satisfaction guaranteed policy came to life with the help of the company’s lead medical advisor, Dr. Brian Harris

The brand’s offerings range from toothpastes, electric blue light toothbrushes, and lip care. Snow is committed to aiding the 18 million American children without access to dental care. 

What’s Inside

Snow relies on straightforward ingredients whose effects are compounded through blue light technology. Hydrogen peroxide, a classic whitening ingredient, delivers variable results depending on a number of factors.

In addition, sodium bicarbonate is present in the kit’s serum, which is dispensed in very controlled amounts and painted onto the teeth. Also known as baking soda, this ingredient is naturally abrasive, great for removing surface stains and yellowing from coffee, soda, and wine. 

Sodium bicarbonate can be too abrasive for some teeth, wearing away precious enamel. This ingredient is best used in moderation, despite its zero waste efforts to replace toothpaste, in collaboration with other ingredients. 

Peppermint oil is another ingredient included to naturally improve taste and smell of the whitening kit. This additive avoids pesky chemicals that might otherwise interact with the hero ingredients that make this kit so popular.

What the Science Says

According to a study that evaluated the impact LED light has on whitening, effects are most noticeable upon first usage versus over a sustained period of time.2 With this in mind, whitening the day before an event is best practice for visible results. 

Another study points to the way hydrogen peroxide interacts with sodium bicarbonate to promote teeth whitening. The combination is especially effective at removing surface stains on the exterior of teeth.3

What’s Included

Every Snow All-In-One Teeth Whitening Kit includes three wands of whitening serum, one wand of extra strength whitening serum, and an original LED whitening accelerating technology mouthpiece with an adaptor that suits a number of devices for powering. 

Picture of whats included in the Snow All-in-One
NewMouth / Erika Veurink

How To Use

Start your whitening process by brushing thoroughly for two minutes:

  1. Remove the Original LED whitening accelerating technology mouthpiece with its adaptable input cords. Set to the side after locating the power source. 
  2. Remove a single wand of whitening serum, twist the bottom three or four times, and then proceed to paint teeth in a stroke similar to painting one’s nails. 
  3. Place the LED mouthpiece in your mouth for a desired time, ranging from 10 to 30 minutes. 
  4. Rinse mouth and mouthpiece with water. Repeat the process as often as daily, if preferred. 

It’s important to note that Snow’s products are safe to use on dental restorations, including fillings, veneers, crowns, bridges, and implants. But keep in mind that restorations will not whiten. 

My Experience Using Snow’s All-In-One Teeth Whitening Kit

I used the Snow All-In-One Teeth Whitening Kit three times, though results were visible after my first 10-minute session. The images below are the before and after of my smile. 

As with most whitening kits, Snow advises brushing teeth before applying whitening serum. I brushed for two minutes before removing the whitening pen and mouthpiece from the kit. Snow advises usage from 10 to 30 minutes and as frequently as once a day for expedited results. 

The blue light mouthpiece comes with multiple adaptors that plug into various devices. I plugged the mouthpiece into my phone and set a time for 15 minutes. Unlike other devices, this at-home whitening kit does not shut off automatically. It must be unplugged from its power source. 

The mouthpiece doesn’t have a ridge for teeth to rest comfortably on, and is instead quite round. Despite the slight discomfort, I committed to the allotted time. Then, I rinsed my mouth, rinsed off the mouthpiece, and dried it before placing it back in the box. 

Before trying Snow’s Teeth Whitening Kit, the edges of my bottom teeth appeared a little yellow from coffee and tea consumption. I was very satisfied with the brightness I saw after only three uses. 

Though Snow formulates its products with sensitivity in mind, I noticed increased teeth’s sensitivity when I used the product too close in succession. Taking a break for a few days and keeping usage to 10 minutes helped prevent this increased sensitivity. 

Being able to start whitening without having to locate batteries is always a plus. As far as cost per use, Snow’s All-In-One Teeth Whitening Kit comes out to less than $2 per whitening session, a steal compared to other at-home kits.  

What I like:

  • Easy to use
  • Customizable based on needs/timing
  • Simple clean up

What I didn’t like:

  • Caused minor sensitivity
  • 30 minutes per day for maximum results felt impractical 


This whitening kit comes with a helpful shade guide for actual data to back up the gradual whitening effects. Matching your teeth’s natural shade is an essential start. From there, track your progress gradually to find a cadence that makes using Snow’s All-In-One Teeth Whitening Kit work for you. 

After using it three times, I saw that my teeth lightened by two shades. I found that using the whitening solution too consecutively created the slightest bit of sensitivity in my teeth, so I’ve since adjusted to whitening once a week. This ensures the color of my teeth stays relatively the same. 

Results were visible after my first 15-minute session with the whitening kit. The brand encourages users to test different durations between whitening to find what feels best for their teeth. 

Image of Erika's Teeth before Snow Treatment
NewMouth / Erika Veurink
Image of Erika's Teeth After Snow Treatment
NewMouth / Erika Veurink

Who Benefits From Snow’s ​​All-In-One Teeth Whitening Kit?

Those looking for a sustainable solution to their whitening needs, while shopping on a budget should consider Snow. It’s especially great for those looking to incorporate a daily routine before an event.

snow all in one teeth whitening kit

Snow All-in-One Teeth Whitening Kit

Last updated on April 21, 2022
3 Sources Cited
Last updated on April 21, 2022
All NewMouth content is medically reviewed and fact-checked by a licensed dentist or orthodontist to ensure the information is factual, current, and relevant.

We have strict sourcing guidelines and only cite from current scientific research, such as scholarly articles, dentistry textbooks, government agencies, and medical journals. This also includes information provided by the American Dental Association (ADA), the American Association of Orthodontics (AAO), and the American Academy of Pediatrics (AAP).
  1. The effect of hydrogen peroxide concentration on the outcome of tooth whitening: an in vitro study” M.Sulieman, M.Addy, E.MacDonald, J.S.Rees, 2004.
  2. A Clinical Study of the Effectiveness of a Light Emitting Diode System on Tooth Bleaching” Roche Hayward, Yusuf Osman, and Sias R Grobler, 2012 Sep 20.
  3. Effectiveness of sodium bicarbonate combined with hydrogen peroxide and CPP-ACPF in whitening and microhardness of enamel” Farzaneh Ahrari, Nadia Hasanzadeh, Omid Rajabi, and Zakiyeh Forouzannejad, 2017 Mar 1.
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